Introduction ‘Management is nothing but development of people‚ not the direction of things’ In modern industry system‚ the production is the result of the joint efforts of all the factors of production‚ i.e.‚ land‚ labour‚ capital‚ organization and entrepreneur. Labour‚ unlike other factors of production is an active factor. Human resource Management is‚ perhaps‚ the oldest and most widely researched subject in management. Yet‚ as technologies change‚ cultural diversities occur and people’s expectations
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| | |Muller has launched a flavoured milk range | Muller Launches Flavoured Milk Range German dairy giant Müller has revealed plans to move into the flavoured milk channel in the UK with the launch of three Muller Milk products. The company said the range‚ which will be packaged in resealable 400ml bottles‚ will come in chocolate‚ strawberry and vanilla flavours. This is the first time
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Submitted By: Arpit Kapur PGDM - Marketing Birla Institute of Management Technology‚ Greater Noida To design a Specialized GTM Model for the launch of a New Chilled Product in the SCC&D (Spreads and Dressings) Category Summer Project Certificate This is to certify that Mr. / Ms. ARPIT KAPUR Roll No. 09DM023 a student of PGDM has worked on a summer project titled TO DESIGN A SPECIALIZED GTM MODEL FOR THE LAUNCH OF A NEW PRODUCT IN THE SPREADS AND DRESSINGS CATEGORY (SCC & D) -KISSAN
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Prof. Narendrababu B V. A.S.Chandru Sustainability Issues in Indian Corporate Abstract: My Research paper is about the sustainability of Chocolate companies in India and their CSR activities. I have analyzed some of the companies like AMUL‚ CADBURY and NESTLE and explained how they are sustaining in this market despite having huge competition from other brands including Indian as well as Foreign chocolate companies. What is Sustainability? To put it in simple words it is “The Ability
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Alex (1111107) and Nagarjun Karnatakam (1111108) as per the requirements of our course based on the guidelines given to us. We studied the basics of Dairy Industry and the major players in this industry. We were given three companies namely Aavin‚ Amul and Nandini. We conducted a detailed research on each of these companies by finding information regarding their market share‚ growth rate of the company‚ turn over‚ product profile etc. We have obtained information mainly from secondary methods of
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A project on Customer Satisfaction towards Baroda Dairy’s Product-Milk. A Project on: Customer Satisfaction towards Baroda Dairy’s Milk. By Submitted to: A report submitted in partial fulfillment of The requirement of The MBA program Certificate This is to certify that_________‚ student(s) of Master of Business Administration (Batch _______) at Parul Institute of Management & Research‚ Waghodia
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TRADEMARKS What is a Trademark A TRADEMARK is a word‚ phrase‚ symbol or design‚ or combination of words‚ phrases‚ symbols or designs is used in the course of trade which identifies and distinguishes the source of the goods or services of one enterprise from those of others. A trademark is different from a copyright or a patent or geographical indication. A copyright protects an original artistic or literary work; a patent protects an invention whereas a geographical indication is used to identify
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and selling part. We have to strategize our distribution more effectively and again work upon sales activity. Regarding investment the firm is capable of investing good amount of money for its product launch and marketing since its competing with Amul and Anik which are having a good market capture. Review of the firm’s previous promotional programs: This analysis does not apply here since Its a new firm and new product. But the promotional attempt by its competitor would be valid here. Till
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what brand the retailers keep and how much quantity and in how much frequency they place the order. Then placing all the orders of Amul premium Dahi to different outlets and reatilers.And finally targeting the customers and promotion of amuls premium dahi to generate more sales so that Amul can capture the market. II. Organizational Details: Name of the Organization: AMUL(GCMMF) Address of the Organization: GE Plaza‚ 204/205‚ 2nd floor‚ Airport Road‚ Opp Gunjan Cinema‚ Yerawada. Pune-06. Telephone
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2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET MARKET & POSITIONING ADVERTISING DISTRIBUTION AMUL ANALYSIS 10.1 TARGET MARKET 10.2 MARKET SHARE 10.3 DISTRIBUTION 10.4 PRICING 10.5 ADVERTISING CONCLUSION REFERENCES PAGE NO. 3 4 4 4 4 4 5 5 5 5 6 6 7
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