having two segments: White powder segment and brown segment divided based on the colour of the powder. Examples of Health food drinks: - Boost‚ Bourn vita‚ Complan etc. MAJOR PLAYERS OF THIS MARKET: GLAXOSMITHKLINE CADBURY HEINZ NESTLE AMUL GLAXOSMITHKLINE BRANDS: - It manufactures and market the products like: - BOOST‚ HORLICKS‚ MALTOVA‚ and VIVA which occupy most of the market share. Products/Properties | BOOST | HORLICKS | Target market | 8-14 year old boys | Children between
Free Nutrition Vitamin
PREFAC E “Knowledge and human power are synonyms”‚ once said the great philosopher Francis Bacon. However based on the experience within today’s global markets‚ he would probably say‚ “The ability to capture‚ communicate & leverage knowledge to solve problems is human power”. This raises the question how exactly one can best capture‚ communicate & leverage knowledge‚ especially within world of system engineering. The answer probably lies in statement itself by communicating your ideas and devising
Premium Ice cream Milk
15-16bn‚ around 30-32% is in the hands of organized sector valued at Rs 4.9bn‚ rest all is with the unorganized sector. Among the major players in this industry Hindustan Lever has a market share of around 50%‚ represented mainly by Kwality Walls brand. Amul with an estimated market share of 35% is rapidly gaining market share and lastly Vadilal is the player in the national market with 8-9% of the market share. With India’s per capita consumption of ice-cream - at 200 ml - against 22 litres in markets
Free Milk Ice cream Butterfat
1. Introduction This chapter deals with overview‚ objectives‚ methodology‚ sampling plan and limitations of the study. 1. . Overview of the study Business analysis of whey in India is not restricted to its well defined boundaries. Because of the nature of the product and its current status‚ it is traded globally and very small quantity is traded within the country. The study is intended to study the effect of global changes on trade. Similarly the emphasis is laid on the application of
Premium Milk Whey protein
Praxis Business School Brand Equity Measurement of Cadbury Dairy Milk A report submitted to Prof. S. Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did
Premium Brand Brand management Brand equity
A Chemistry Project Report on Study of Quantity of Casein Present in Various Samples of Milk Submitted by: Student of XII-Science (Chemistry) Vikram Jeet Mallick Submitted to : Lecturer in Chemistry Sr. Sec. School Certificate This is certified that the chemistry project report entitled "A project on the study of quantity of casein in different samples of milk" submitted for partial fulfillment of XII Sc. Practical examination in the subject of Chemistry
Premium Milk Acid
Global Beverages Parle Agro Haldiram Nirma Bisk Farm Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL) Reckitt Benckiser Cadburys India Perfetti Van Melle India Procter & Gamble Hygiene and Health Care Godfrey Phillips Henkel Spic Johnson & Johnson Himalaya Herbal Healthcare Modi Revlon Amul India Godrej Consumer Products Ltd. Masterchef food ventures pvt ltd (www.snakart.com) Wital See Group Jahana Electricals and Galaxy Graphics Heinz
Premium Mumbai Kolkata Corporation
Changing face of Indian advertising mascots Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one and all in India. These mascots caught the attention of the consumers as they were charming and connected well with the consumers. Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up‚ doughboy the sweet little butler of Godrej Pillsbury‚ Gattu who build brand Asian Paint‚ Chintamani
Premium Brand Advertising
organization over a co-operative or a NGO as‚ that’s why Hatsun is chosen over Amul or Aavin. A diary based company is chosen because of its effective impact on society and the raw material procured is based on rural part. Any CSR activity will have a significant impact empowering the overall country from the bottom. Moreover‚ analyzing a relatively less known company is always an interesting challenge‚ hence Hatsun over Amul. Value Chain Analysis: 1. Inbound Logistics Raw material Procurement - Overall
Free Milk Dairy farming Cattle
Gap analysis of the Goa ice cream market. A BRIEF HISTORY OF ICE CREAM BUSINESS IN GOA HOME Ice creams have been consumed in Goa in the form of deserts as early as the late sixties. The market was then limited to the urban rich. Popular restaurants and hotels made their own ice cream recipes. House hold consumption was limited to self made ice creams at home. Yummy started its operations in Goa in the early seventies. As a manufacturer it was the first to enter the ice
Premium Goa Milk Ice cream