Men’s Grooming - France Euromonitor International : Country Sector Briefing June 2010 Men’s Grooming France List of Contents and Tables Headlines ................................................................................................................................................................. 1 Trends ...................................................................................................................................................................... 1
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Gillette Ad Sex Appeal: The model in this ad is standing‚ staring at the man shaving in a provocative manner. She looks as if she is attracted to the man‚ especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave‚ which will make you more appealing to attractive women. Simple Solution: This ad makes consumers think that through the use of this product they
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1.What were the possible synergies and forces propelling the merger between P&G and Gillette—as well as the history of other takeover attempts for Gillette? Both P & G and Gillette were established in the early 1900’s and served similar purposes. Gillette and P & G are both strong‚ stable companies and could make an even stronger company. One of the propellers causing the companies to merge was that Gillette sold to men while P & G focused on women in the industry. These companies sell similar
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the Gillette and Blatz beer ads use a baby to target different audiences. While they are two different companies with different products they both use the appeal of a baby to persuade people to buy their product. In this paper I will show several differences between these ads and also some things that relate in them. To find new target audiences Gillette used babies as a focus point. Gillette is also targeting young boys in their early teens that may be starting to grow facial hair. Gillette used
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. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get" - not the most appropriate or cheap at all‚ but the most value added products‚ building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other
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Foundations of Global Business Individual Assignment Spring 2013 Your Report The Individual report comprises 50% of your Total Module Mark. Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to: * understand and interpret the question * apply information and lessons learnt during the semester * research information and use it to answer the questions * express information and arguments in a
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athletes to consume on the product. (b) The first influence for development is that men always search for the product that provides the closest and most efficient shave since its part of a daily rhythm. Secondly‚ as compare to Wilkinson Sword‚ Gillette had the urge to innovate in order to remain as the dominant one in the market. (c) I would say that the product would be a cash cow because it has a large market share of 74%‚ and has a low market growth rate because people always need shavers
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Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette result in a 1 + 1 = 3 effect for P&G? 2. How attractive are the industries/product categories in which P&G competes? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments? Are its business units strong in their respective markets? What does a 9-cell industry attractiveness/business
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Problem: not working properly acquisition. "is it a problem of Gillette or Duracell?" no real growth no clear strategic direction " the company had gone nowhere for 4 years" External analysis Battery industry/alkaline battery industry Technological segment: new development General environment Global segment: potential market for emerging market‚ sony and panasonic go into US Entry barrier‚ paten is very important‚ we just have 3 players in American market suppliers: who are they
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Title The Gillette Safety Razor The Gillette Safety Razor Would you like to eliminate the chance of bleeding on your clean shirt at the start of everyday? The early twenties were a time when a clean look could be the difference between landing that new job or a promotion. The Gillette Safety Razor gave promise to a faster‚ safer morning routine that was so simple even a baby could do it. Could a one-page advertisement with minimal text be an effective tool in fundamentally changing the way
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