Coca Cola must protect their assets to avoid others stealing them. To establish protection there are four main types of IP rights one can obtain to protect ones inventions and creations. Legal protection for intellectual property comes as patents‚ trademarks‚ copyright‚ and design. Depending on the type of IP will determine which protection right is necessary. Patents typically protect some form of process‚ machine‚ articles of manufacture‚ composition of matter‚ or an improvement to any of the above
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the brand. One way to determine the financial market effects is to separate tangible assets from intangible assets. The market value created by the intangibles can be inferred once the entire value of the firm is determined. The consultants Trademark and Licensing Associates create a similar estimation by comparing the brand being valued to the performance of another substitute brand that is unrelated to the firm. The method is much more realistic if a similar brand exists in the marketplace
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intellectual property rights: a. literary‚ artistic and scientific works; b. performances of performing artists‚ phonograms and broadcasts c. inventions in all field of human endeavor d. scientific discoveries and industrial designs e. trademarks‚ service marks‚ and commercial names and designations f. protection against unfair competition; and g. “All other rights resulting from intellectual activity in the industrial‚ scientific‚ literary or artistic fields.”1 Intellectual property
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United States History 2002 AP® UNITED STATES HISTORY FREE-RESPONSE QUESTIONS (Form B) UNITED STATES HISTORY SECTION II Part A (Suggested writing time—45 minutes) Percent of Section II score—45 Directions: The following question requires you to construct a coherent essay that integrates your interpretation of Documents A-I and your knowledge of the period referred to in the question. High scores will be earned only by essays that both cite key pieces of evidence from the documents and
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As the result‚ we cannot use the Patent exclusive right for an innovation. The trademark for our company is suitable to be registered under the Trademark Act 1976 because one of the elements from our company’s trademark is the logo. The logo consists of the 2NZ that designed based on our main staff. This logo is designed to make sure that our company is a registered company. The phrases of our company trademark are completely in English Language and we register that phrases to one of the elements
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the result of human intellectual creative activity such as artistic creation‚ know-how‚ design‚ and invention are known as "intellectual property." “Among the forms of intellectual property specifically entitled to legal protection are inventions‚ trademarks‚ designs‚ literary works‚ layout-designs of integrated circuits and trade secrets. As the volume of trade in goods and services involving intellectual property has increased greatly in recent years‚ the importance of the protection of intellectual
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Helping you Optimize. Store. Secure. CASE STUDY technology equipment ... Sun® Microsystems Challenge: When 11 billion dollar Sun® Microsystems wanted to build a showcase exhibit of the networks installed at its new Enterprise Technology Center in Burlington‚ MA‚ the requirements were clear. "Sun’s philosophy is - the network is the computer‚ which means all of the systems should work together" said the project manager for the 525‚000 square foot campus located near Boston. "So
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Gartner IT Key Metrics Data 2012 IT ENTERPRISE SUMMARY REPORT This report contains database averages and only represents a subset of the published metrics and prescriptive analysis available through Gartner Consulting’s Benchmark Analytics capabilities. Gartner IT Key Metrics Data 2012: IT Enterprise Summary Report Jamie Guevara Eric Stegman Linda Hall Thank you for your participation in the IT Key Metrics Data Survey. This IT Key Metrics Data 2012 Summary Report provides an overview of IT Spending
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Autodesk Maya ® ® 2012 Create Breathtaking 3D. Create innovative digital entertainment with Autodesk Maya 2012‚ an end-to-end solution for CG production at an exceptional value. I really like all the positive steps taken in Maya 2012. With the high-fidelity viewport‚ enhancements to Nucleus that open the way for massive rigidbody simulations‚ and the overall performance improvements‚ Maya has become more flexible‚ powerful and modern. — Peter Shipkov Technical Director
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C A S E S T U DY: AU D I Advantages With Measurements: Compuware Ensures Superior Performance of Audi Car Configurator CUSTOMER BUSINESS CHALLENGE INDUSTRY Automotive CHALLENGE Audi wanted to maintain superior performance for its end users‚ while undergoing a major upgrade to its Audi Car Configurator in Spain. SOLUTION Synthetic Monitoring — Web and Mobile R E S U LT S • Detailed overview of load times based on different Internet connections • Regular
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