Minor project Topic:Changing scenario of women’s wear in India Submitted by-Pryash Singh Objectives:- 1. To explore women’s wear market in India 2. To study prominent women’s wear brands in India 3. To identify opportunities and challenges for the women’s wear brand in India Review of literature Indian womenswear market is undergoing a transformation in the past decade‚ and is growing at an optimistic pace. Increasing number of working women‚ increase in the level of their
Premium Economics Sweater Brand
Double Jeopardy The theory of Double Jeopardy is described as a behavioural phenomenon which relates to the size structure of a market (Bandyopadhyay‚ Gupta & Dube 2005). This indicates that in any given time a smaller brand typically has fewer buyers compared to those of a larger brand as larger brands often have a higher percentage of penetration and market share (Ehrenberg‚ Goodhardt & Barwise 1990). A brand with more market share indicates that consumers purchase these brands more frequently
Premium Marketing Fast food Customer service
Introduction Today‚ sport plays one of the significant roles in everyday life of people around the world‚ whether for those who actively participate in it or just supporter and spectators. In most of the western countries‚ this past of social life is widely reported on and reflected by the mass media. Sport activity has not only become a great entertainment‚ occupation and lifestyle‚ but also a solid business as well. Adidas Corporation is one of the famous marketers of sports apparel and athletic
Premium Brand Advertising Brand equity
Raventós i Blanc’s competitive position Raventós i Blanc’s brand was built on strong values such as high quality‚ uniqueness‚ character of the wine‚ property of the vineyards‚ tradition and heritage of a family business‚ perfection and innovation even if the low size of the business limits the investments in innovation and technology. From the competitive perspective‚ the company has two different positions in the Spanish market and in the external market. In Spain‚ Raventós i Blanc’s brand was
Premium Chardonnay Brand Trademark
i. Executive Summary This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to .... the report evaluates and concludes.... it is recommended that .... ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’‚ a list of the fastest growing privates
Premium Brand Environment Strategic management
The Indian Lubricant Market: Survival of the Slickest Introduction The Indian automotive lubricant market is the sixth largest market in the world with revenues of approximately $1.30 billion in 2002. It is also one of the fastest growing retail markets in India. Until 1993‚ it was a highly regulated market with a clear dominance of the public sector. Companies like Bharat Petroleum (BPCL)‚ Hindustan Petroleum (HPCL)‚ and Indian Oil Corporation (IOC) held more than 75 percent of
Premium Petroleum Lubricant Trademark
Introduction Nokia is of the largest telecommunication manufacturer company and is known globally for its reliable and good quality products. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. Vision Voice goes mobile………….if it can go mobile…………………….it will. Mission Connecting people. SWOT analysis of Nokia SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Nokia make it understand
Premium Marketing Brand Mobile phone
OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
Premium Branding Trademark Brand
n the present developing and modern day world‚ consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure‚ ‘you are known by what you have not by what you are’. This naturally leads to the life in a society where everyone wants to have a unique place in the society‚ by possessing the things which sets them apart from the rest of people in the society. In present society and living way
Premium Brand Advertising Trademark
Q.1 Discuss the various bases or criteria for segmenting consumer markets. Explain Tanishq’s segmentation and positioning strategy. Tanishq from the house of Tata entered the jewellery market as a national retail chain that provided made the audience with jewellery of high design value and reliable worth. it it’s consumers believe in the purity of their jewellery by introduction of ºKarat metersª. These instruments helped the consumer measure the purity in a non- destructive manner. Another positioning
Premium Brand Brand management Marketing