Salience: Cadbury enjoys a very high brand salience on the whole. It enjoys a high recall while dealing with the areas of brand name recognition and brand name recall with consumers instantly linking it with its trademark purple colour. Yet its “Glass and Half Full” symbol attains moderate brand recognition. (The marketing research was done through an informal poll among 70 students asking them: 1) Name a chocolate brand‚ 2) What chocolate brand do they think of when the colour purple was
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[pic] Assignment on Intellectual Property Comparison Between Developed And Developing Country. Submitted to Fahmida Hasan Department of Business Administration Submitted by: |Razuan Ahmed 2010-2-10-071 Section : 1 Course No : BUS 361 Course Name: Legal Environment Of Business Transmittal
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Alternative Dispute Resolution The National Arbitration Forum recently issued a decision regarding the ownership and use of the Hillary Clinton web address. This decision was based on the facts presented to the National Arbitration Forum in lieu of a formal lawsuit. The choice to use arbitration as a means of dispute resolution is included in the contract terms provided by the Internet Corporation for Assigned Names and Numbers (ICANN). The National Arbitration forum hears thousands of cases
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1. What actions can companies and governments take to ensure that products cannot be easily pirates? Be specific. To ensure that products cannot be easily pirates‚ it is necessary for companies and governments to arrange a legal copyright system and develop appropriate organizations‚ and further raise the consciousness of copyright among every nation. It is necessary that companies and governments take the initiative to comprehend the reality of copyright infringements and institute litigation to
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Marketing 111 – Major Project 5. The Target Consumer • Demographics Lululemon’s primary target customer is a sophisticated and educated woman who understands the importance of an active‚ healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work‚ life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety
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...................................................................................................... 3 2.1. The empire of Jeanne Lanvin .......................................................................................... 3 2.2. Lanvin’s trademarks ........................................................................................................ 5 2.3. From the death of Jeanne Lanvin to the death of Haute Couture .................................... 6 2.4. Finally appropriate homage
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Case study San Francisco coffee house: an american style franchise in croatia. 1.Franchising would be the best option for Tensek and Pavec . They will grow faster by franchising. The decision of it can help also them to serve the big population who is already informed about the company and wait it to open branches in different parts of country. Franchisor usually has company with well-known brand‚ and approximately good business model‚ so it could be transferred to another region‚ without creating
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INTRODUCTION Louis Vuitton‚ a French fashion house officially founded in 1854‚ is the world’s leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious
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Issues with Computer Technology that We Face Today The creation and development of computers is one of the most amazing technological advances our society has made. The amount of potential that computers and computing devices whether they ’re desktops‚ laptops‚ or even mobile smart phones is nearly‚ if not‚ infinite. Because of said possibilities‚ almost anything‚ good and bad can come from the use of computer technology. Computers in today ’s society‚ with current technological advances‚ provide
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