Jennifer Ambert Prof Weren Fall 12’ Tuesday 6p-8:40p MGT4600-61 Pfizer Case Study 1. Why has the pharmaceutical industry been so successful historically? The pharmaceutical industry has been such a successful industry for numerous reasons: • Patent protection is considered to be an incentive for investing‚ and also creates customer loyalty. • Generic brands have been profitable and cost efficient for buyers. This simply means that suppliers don’t need to offer a particular name brand;
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1. What lead to the success of Galanz company? Please analyse the company form the perspectives of competitive strategy and operations strategy? The early success of Galanz can be prescribed to its ability to deploy its resources in an effective manner and establish itself as a recognized brand in its domestic market through a consistent competitive strategy of Cost Leadership (Porter ). Their competitive edge was initially their low land and labour cost‚ while knowledge in production technology
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Starwood Hotels & Resorts Competitor Analysis Market Performance: Starwood’s market share should either stay the same or grow in the future. With plans to continue expanding into emerging markets like China and continuing to get out from under their real estate ownership and move toward a more management/franchise focus their revenues should continue to increase over the next few years. Starwood competes by focusing on their brand name. They want the name to evoke thoughts of comfort‚ style
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1. a. Under Armour’s major competitive advantage is in its product concept. It produces athletic gear that enhances the performance‚ uses high-tech material that gives clothes a snug fit and wicks away moisture‚ keeping athletes cool‚ dry‚ and feeling “light”. It has a unique product. b. It frequently uses free endorsements. c. It has achieved a very rapid growth in a short period of time. It’s revenue has increased by almost 6 times between 2003-07. d. Under Armour brand is identified with performance
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 2‚ February 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ PURCHASE BEHAVIOUR IN INDIAN APPAREL MARKET: AN ANALYSIS DR. P.VIKKRAMAN*; N.SUMATHI** *Director & Research Advisor‚ School of Management Studies‚ Anna University of technology‚ Coimbatore - 47. **Ph.D Research Scholar & Assistant Professor‚ Adaikalamatha Institute of Management‚ Adaikalamatha College‚ Vallam‚ Thanjavur - 3.
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4. What actions would you take to sustain and enhance Mondavi’s competitive position? Looking at the wine industry‚ and analyzing the market wine‚ we can say that there are three main factors that can bring to success a wine industry: brand image‚ distributer relationship and access to capital and collaboration. Robert Mondavi winery success depends and will depend on the same factors listed above. In order to ensure a leading market position I think that Mondavi should focus on solutions that
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Problem Faced with 5 years of declining sales‚ should Levi’s sell a brand to mass discount retailer‚ Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue‚ photocopiers‚ and jeans. Did you answer Kleenex‚ Xerox‚ and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition‚ “Levi’s” is virtually synonymous with “jeans.” In the past several years however this strong brand recognition has failed to translate
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In 2008‚ the UK Energy and Sport drink market is estimated to be worth £650 million‚ with growth projected for the future. Red Bull stands as the market leader in not only the UK market‚ but also worldwide. The market is decidedly young‚ focusing mainly on the 16 to 24 year old segment. The product itself and its effectiveness is highly subjective‚ shaped by previous conceptions‚ brand image and health knowledge. Research has shown that these factors play a role in not just the perception of energy
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Facts of the case Kanpur confectioneries Private Limited (KCPL) was started by Mohan Kumar Gupta in 1945 to sell candies under the brand ‘MKG’. However‚ in the heavy competitive environment he could not compete on costs and in 1954‚ he set up a candy-making unit at Kanpur‚ the first in UP. He established dealership‚ promoted and advertised in vernacular newspapers and on hoardings located at crossroads. By end of 1960s he was able to establish a good dealer network in Bihar and MP and thus became
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INTRODUCTION AND BACKGROUND OF COMPANY Hup Seng Industries Berhad was founded in 1958 and the head office is located in Batu Pahat‚ Johor. Six strategy branches were set in Kelantan‚ Kuala Lumpur‚ Ipoh‚ Butterworth‚ Kedah and Kuantan. It is a subsidiary of HSB Group Sdn Bhd. The main customers of the company are from the various categories of hypermarkets‚ supermarkets‚ wholesalers‚ mini markets‚ medical halls‚ sundry shops and others. Hup Seng is an investment holding company engages in the manufacture
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