CHAPTER 1 INTRODUCTION:- COMPANY PROFILE Videocon Industries Limited is an India-based company. It is established in 1979.The Company’s business comprises two core businesses: The manufacturing‚ assembly‚ marketing and distribution of consumer electronic products and home appliances‚ and oil and gas exploration and production. The Videocon group has an annual turnover of US$ 2 billion‚ making it one of the largest consumer electronic and home appliance companies in India. Since 1998‚ it has
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Now a lot of branding either town or event branding are increasing to rise to the challenge of expressing it persuasively. However‚ many continue to think that branding is simply a logo which changes with each publicity campaign. According to Peter Economides in Rhode‚ to cope with it means dealing with our own social psychology as a society and individuals. Branding is not about selling the country. It’s about believing again‚ it’s about relighting the flame. So‚ it’s mean that rebranding is about
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Case Analysis 1) How would you characterize the large household appliance industry and market? According to the textbook‚ I would characterize the large household appliance industry and market have great potential and opportunistic revenues; especially‚ in the developing countries such as China‚ India‚ and Southeast Asia areas with great portion of population do not own any or very few of these appliances; moreover‚ the population of these countries is very large; for example China population about
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Brand identity specifies the facets of brands’ uniqueness and value. The common element sending a single message amid the variety of products‚ actions and communications. Brand positioning is the main difference creating preference in a specific market at a specific time for its products. For existing brands‚ identity is the source of positioning‚ or the angle used by the products of that brand to attack a market in order to grow their market share at the expense of competition. What is the organisation’s
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Executive Summary Neptune Gourmet Seafood is faced with the issue of increased supply in its market. The response action is very time sensitive as a failure to react may cause severe loss in brand perception. Though they have increased investments as of late to produce more and also maintain high quality products through their freezing technology‚ they still need to find a way to combat long-term supply issues. They should not threaten their high brand image through low cost maneuvers‚ as this is
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Do you agree or disagree with ACTA? The Anti-Counterfeiting Trade Agreement is probably the most discussed topic concerning the numerous people who surf the Internet on a daily. I may also be affected by a possible enactment of the treaty. There have been a number of protests in different countries against this treaty since its introduction in October‚ 20110. The reasons of such reactions are alleged infringements of freedom of Internet which in this context means the infringement of rights
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SWOT Analysis The following SWOT analysis is for a Circle the Date wedding planning. The business will be located in The firm will operate primarily operate in t. The firm will plan the entire wedding including catering‚ cakes and all other aspects of the wedding. Customers who choose to get married according to there traditions will be able to plan the wedding with Circle the Date. Strengths: 1.Low Profile Industry: Industry is not viewed as competitive one. Being a virgin industry‚ this
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Lenovo: Building a Global Brand 1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? The reasons that IBM wanted to sell its PC business to Lenovo are: • • • To shed an unprofitable operation as the company saw the limitation and more competitors in the market. Selling its PC business to Lenovo would help them increase market share‚ especially in Asia. IBM shifted their business from producing PCs to concentrating on consulting service. Therefore‚ merging with another company
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Lilypad- the corporate brand: help or hindrance ? 1. Situation for Lilypad : Lilypad manages 12 hotels and resorts. These hotels are iconic properties located in beautiful areas. Each of these boutiques has to deal with the management of the customers‚ and each hotel is quiet independent in order to take some decisions. Problem: The issue is that when a cutomer goes in one Lilypad Hotel‚ he usually doesn’t go and visit another Lilypad’s Hotel. That’s mean there is a very bad customer
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