Case Study “Trader Joe’s” Unit 3 Assignment Starting a Business AB207-01 Samantha Powell Case Study “Trader Joe’s” Joe Coulombe was the head of division of a small chain of convenience stores when his former boss decided to retire from the business instead of sticking around when new competition came along (Abrams‚ 2012). One strategic way to compete with competition is to target a specific group of consumers and really getting to know them to create a business just for that specific group of
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Trader Joe’s is a privately held American chain of speciality grocery stores‚ which stocks and sells a wide range of goods. They describe themselves as “your neighbourhood grocery store” (Wikipedia‚ 2016) and position themselves in the health-conscious market‚ featuring attractive stores with unpackaged fresh produce. There are several major reasons why Trader Joe’s is still one of the most successful retail chains in the US market. Much of Trader Joe’s success can be attributed to their fresh‚ innovative
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Trader Joe’s started out as a small chain of convenient stores‚ and in 1967‚ “Trader” Joe Coulombe changed the name to Trader Joe’s and how they do business. After observing that consumers are more likely to try new things when they are on vacation‚ he turned his store into an “oases” with a marine theme and cheerful employees wearing Hawaiian shirts. Trader Joe’s is differentiated with their innovative‚ one-of-a-kind foods priced well below their competitors. Trader Joe’s has an obligation to
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------------------------------------------------- Trader Joe’s I] About Trader Joe’s A] Trader Joe’s history Trader Joe’s is a chain of grocery stores first opened in 1967 in California‚ United States. Trader Joe’s was founded by a man named Joe Coulombe and has been owned since 1979 by the Albrecht family‚ a German family who also owns the ALDI discounts food stores. Trader Joe’s has currently 367 stores within the United States with locations in over 20 states. Trader Joe’s stores offer a wide‚ diverse and
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Trader Joes executes its good value pricing strategy by offering unique gourmet products that are available for a low price. Trader Joe’s has developed a cult like following because customers are extremely satisfied with the quality and prices of their products. Trader Joe’s stores also have a unique in store environment that features employees wearing aloha shirts and fake palm trees. Trader Joe’s products are unique because they only offer about 4‚000 products compared to the 50‚000 items found
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and attempts to keep the neighborhood atmosphere of a close-knit company through its’ website. Trader Joe’s currently reaches out to its consumers with a simple‚ down-to-earth style of witty‚ old-fashioned cartoons in The Fearless Flyer and radio ads that feature their own employees talking about Trader Joe’s products. Objective The research objective was to determine which direction Trader Joe’s should take in its advertising to appeal to college students. Target Market The main target
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Research Problem Trader Joe’s was established in the 1950’s and began as a convenient store but quickly transitioned into more of a novel design for exploratory food and beverages shoppers. Trader Joe’s is located in various areas within the United States‚ and San Francisco currently has three locations. There are 4‚000 items in stock and 80% of them are brand names. Trader Joe’s offers an array of products that are distinct from those sold in traditional supermarkets. The main focus of the company
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Trader Joe’s is performing well in terms of the grocery industry as a whole. That’s why I think they should change and improve the strategy a little to fit the 21st century marketing in order to continue its growth. Trader Joe’s should stay ahead of its competitors by offering organic‚ natural‚ and healthy food choices at the best prices. Also they should manage differently with others such as it own packaging‚ distribution and advertising costs and pays the suppliers cash on time‚ which creates
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Most of Trader Joe’s strategies seem to be working and have allowed Trader Joe’s to consistently perform well and maintain a competitive advantage over their competition. They are still expanding and one of the “top companies to work for.” A few strategies that Trader Joe’s should modify moving forward are to: 1. Make sure that the employee base that they have remains happy and continues to perform exemplary service. Due to growing bureaucracy through new processes and procedures‚ competition
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Trader Joe’s has internally created a brand for its company using a different strategy as compared to other supermarkets. Its approach of effective relationship-building program pleases customers through unrivaled customer service. This case study presents many factors that play a part in their customer relations strategy. Trader Joe’s does not focus on advertising. Rather‚ it focuses on effective internal communications with employees to build strong customer relationships. Trader Joe’s takes a
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