CFVG VIETNAM‚ MBA PROGRAM- 21st INTAKE CASE STUDY MARKETING ASSIGNMENT Hanoi‚ November 11st‚ 2012 WAL-MART OUTLINE I. ANALYSIS FRAMEWORK 1. Strategic Business Units (SBUs) identification 2. Determination of the specific market for SBU 3. Time selection for this SBU’s market. II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS 1. Competitive scope 2. Competition intensity evaluation 3. Wal-Mart competitive position and market potential evaluation. III. WAL-MART DEVELOPMENT RECOMMENDATIONS
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OUTLINE ON WALMART‚ INC Cetin AMATO Despite the sparkling initial growth and emerging as a big retail power‚ Walmart goes into a sustainability problem with its growth. It is a strategy problem and not a financial problem‚ because Walmart needs to identify its core areas where it is strong and can leverage further growth on‚ such as product variety‚ customer satisfaction and affordable prices. The initial success points the company had are customer oriented services‚ inventory control
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In today’s society‚ customers are constantly searching for the best bargain for their money. Customers enjoy shopping and getting the best deals for their hard earned dollar. Thus‚ several retail stores have emerged and taken over the smart shopper’s frame of mind. Although there are several retailers in today’s society‚ the leading retailer would be Wal-Mart Stores. It was in 1945 that a young man by the name of Sam Walton decided to open his own department store. Therefore‚ he purchased
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China and helped them to offer consistent quality in fruits and vegetables.This helped reputation of the store and confidence in the customer. The direct purchases from farmers raised the standard of living of farmers by giving more stable income and Walmart selling consistent quality in its super markets Adaptation of local markets and local taste is a big a thing in retail and Wal-Mart has done this very successfully in China . Some key examples include selling smaller quantities of foods since there
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For our assignment we picked walmart ‚and here a brief introduction about the company. Wal-Mart Stores‚ Inc. is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s second largest public corporation‚ according to the Fortune Global 500 list in 2013‚ the biggest private employer in the world with over two million employees‚ and is the largest retailer in the world. Walmart is also the largest grocery retailer
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my exploratory essay I made some discoveries. I learned that the corporation Walmart employs one percent of the American workforce. It is the largest employer in the United States. This means that most everyone is going to know someone who works for Walmart if they aren’t the ones working there themselves. Since so many people have close ties to this large group of employees‚ word of their treatment spreads quickly. Walmart holds the reputation of not treating their employees the best and not paying
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Information Sam Walton opened their first Walmart store since July 2‚ 1962. “People think we got big by putting big stores in small towns. Really‚ we got big by replacing inventory with information.” They opened their first store in Rogers‚ Arkansas. By 1967 they owned 24 stores and bringing in $12.7 million in sales. By 1970 Walmart went national. They also became a publicly trading company. In 1980’s the first Sam’s Club opened and the first Walmart Supercenter opened as well. It combines a supermarket
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For me I think the most ethical problem that walmart facing is killing small stores around town Walmart makes it harder for local stores to compete. Some of them filed lawsuit against Walmart‚ they said company uses predatory pricing to put competing stores out of business. For them to compete against big retailer they have to reduce wages by 5 percent after Walmart entered new market. Many people refuse to have Walmart in their area. There are some issues involving employee stakeholders also they
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SANDEEP MALIK [49] SOURABH BAGHLA [61] MEANING OF HUMAN RESORSE MANAGEMENT: Human resource management (HRM) is the strategic and coherent approach to the management of an organization’s most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business. The terms "human resource
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Wal-Mart Stores‚ Inc.‚ branded as Walmart /ˈwɒlmɑrt/‚ is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s second largest public corporation‚ according to the Fortune Global 500 list in 2013‚ the biggest private employer in the world with over two million employees‚ and is the largest retailer in the world. Walmart remains a family-owned business‚ as the company is controlled by the Walton family‚ who
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