Table of Contents Page Cover Page 1 Table of Contents 2 I. Mission Statement 3 II. Current Marketing Situation 3 a. Market Description 3 Direct Marketing Services 3 Sales Promotion Services 3 b. Trend Analysis 4 III. Marketing Strategy 6 a. Target Market(s) 6 b. Product Strategy 6 i. Strengths 6 ii. Weaknesses 7 iii. Activities to Improve Weaknesses 7 iv. Product Review
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Running head: MARKETING GIMMICK 1 Is Going Green Nothing More Than a Marketing Gimmick? Ong Shi Meng MARKETING GIMMICK 2 Is Going Green Nothing More Than a Marketing Gimmick? “Marketing” has a lexical definition‚ which is “theory and practice of commercial selling”‚ whereas the persuasive definition is “the activities of promoting products or services in order to gain profits or other advantages by changing consumers’
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MODULE: PEOPLE MANAGEMENT – INDIVIDUAL ASSIGNMENT A. LEARNING OUTCOMES 1. Demonstrate knowledge and understanding of the established concepts and practices which shape the management of people in work organizations. 2. Communicate effectively information and arguments‚ principally in written form. B. QUESTIONS Choose ONE (1) of the following questions and write your answer in not more than 1‚500 words. This individual assignment represents 50% of the total marks for this module. Question
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1. Building a balance sheet Wow Dat‚ Inc.‚ has current assets for $3‚840‚ net fixed assets of $10‚190‚ current liabilities of $2‚470‚ and long-term debt of $3‚980. What is the value of the shareholders equity account for this firm? How much is net working capital? Balance sheet Current assets 3840 Current liabilities 2470 Net fixed assets 10190 long-term depts 3980 Owners equity 7580 Total assets 14030 total liabilities & equity 14030 Owners equity = total liabilities
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RESEARCH PROPOSAL: Lack of an auditorium is a big problem in NSU Date : June 17‚ 2012 To : Mousume Akhter Flora (MkF) From : Md. Faridul Islam Subject: Proposal to do a research paper on the needs of the students from an auditorium of North South University Introduction: In student life every students want something special from their universities where they read. The main fact behind this reason is‚ so that they can show up their university as a different one from all other universities
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Commercial Law Some Revision Questions from Past Exam Papers Question X Ltd imported television sets from Taiwan where they were manufactured by the Taiwan Toy Company. The Taiwan Toy Company has an excellent worldwide reputation for producing high quality‚ very safe products. One of the television sets developed an electrical fault when being shipped to Australia. The fault could only have been detected if every television set was individually tested by X Ltd. X Ltd sold the television as
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1. (p. 135) | The components of global market assessment include all of the following EXCEPT: A. | sensory analysis. | B. | infrastructure and technology analysis. | C. | analysis of government actions. | D. | sociocultural analysis. | E. | economic analysis. | The four components of a global market assessment are economic analysis‚ sociocultural analysis‚ infrastructure/technology analysis‚ and analysis of government actions. | | 2. (p. 120) | Resellers differ from producers
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7P’s Analysis of Burger king Product - It must provide value to a customer but does not have to be tangible at the same time. Basically‚ it involves introducing new products or improvising the existing products. Price - Pricing must be competitive and must entail profit. The pricing strategy can comprise discounts‚ offers and the like. Place - It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels‚
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Importadores Quetzal Importradores Quetzal (Quetzal Importers‚ in English) is an importer and distributor of a wider variety of South American and African artifacts. It is also a major source of southwestern Indian especially Hopi and Navajo authentic jewelry and pottery. Although the firm’s headquarters is located in Phoenix‚ Arizona‚ there are currently branch offices in Los Angeles‚ Miami‚ and Boston. Quetzal (named after the national bird of Guatemala) originated as a trading post operation
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The Difference between the Critical Path Method (CPM) and Program Evaluation and Review Technique (PERT) A complex project would normally encounter several delays and may surpass the budget allocated for it making a project very costly and which may lead to losses. While may Project techniques fail in solving these problems‚ there are two (2) tools which have proven to be effective. * Critical Path Method (CPM) * Program Evaluation and Review Technique (PERT) Summary: 1. CPM is a technique
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