The marketing mix variables of product‚ place (distribution)‚ promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace. Market segmentations Target markets are groups of individuals that are separated by distinguishable and noticeable aspects. Target markets can be separated by the following aspects: • Geographic segmentations‚ addresses (their location climate region) • demographic/socioeconomic segmentation (gender‚ age‚ income
Premium Marketing
NIKE-HUMAN RIGHTS VIOLATION. 1. Brief about the case Nike from the start has used outsourcing as its strategy. It outsources labour to developing countries to exploit cheap labour and maximize profits. But this has given rise to sweatshops in Asia especially in South-East Asia (Indonesia‚ Malaysia etc.) 2. Type of company activity where human rights has been violated Nike has been blamed for the following things:- Inadequate wages Working hours Safety hazards Withheld passports of foreign
Premium Indonesia Southeast Asia Social responsibility
the world. Two main‚ yet very contrasting approaches to ethical decision-making are duty based and consequentialist perspectives. The theory of duty-based or Deontological ethics states that we are morally obligated to act in accordance with a certain set of principles and rules regardless of the results that follow. The Consequentialist or as it is otherwise known “Utilitarian” approach to ethics‚ is based on the assumption that the ultimate goal of all human activity is happiness. For a utilitarian
Premium Ethics Morality Philosophy
able to determine whether a cost is fixed or variable is vital to the understanding of overhead loading and cost behavior. A fixed cost is unchanged with a change to the cost driver. (Horngren‚ Sutton‚ and Stratton p.46) Which means that a fixed cost does not rise with the change is production of your product. A good example of a fixed cost is rent. No matter how many widgets you make (within a relevant range) your rent will not increase. A variable cost‚ on the other hand‚ does change with the
Premium Costs Variable cost Management accounting
Brandon Aponte‚ Sarah Jerez‚ Karen Huot‚ and Shams Fardeen 701 Mrs. Schwibner English Language Arts Argumentative Essay The word traditional means to follow older styles and year round schools mess with these systems. A reason to support this is that it costs more to run year-round schools due to air-conditioning bills and other expenses. Secondly‚ it disables the activities that you can accomplish over the long summer because year round vacations have shorter break periods. Lastly‚ it forces
Free School High school Extracurricular activity
TOPIC: Outline the main reasons why an organization should adopt market segmentation‚ giving brief examples. Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics‚ or common needs and desires. (All Business - Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition
Premium Marketing Bank Financial services
promote their wide range of products. To help them in this process‚ they need to analyse and break down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation
Premium Target market Target Target audience
Marketing Strategy 4 Target Market 4 Basic Need 4 Product 4 Price 4 Sales promotion and Advertisement 4 Distribution: 5 Markey Segmentation of Proposed Product 5 Age 5 Gender 5 Need 5 Occupation and Income 5 Ethnicity 5 Survey Analysis 5 Conclusions 6 Summary A report is written on the marketing concept i.e. target marketing. In this report first the target marketing concept is defined and explained. Then we took Mothercare; U.K based company that deals with baby products‚ and applied
Premium Marketing
is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment in major marketing and advertising campaign‚ awareness and
Premium Revenue Target Corporation Microsoft Excel
Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger target market into smaller‚ more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy‚ a company simply divides the
Premium Marketing Psychographic