Harland David Sanders was a founder of Kentucky Fried Chicken (KFC)‚ who was born September 9‚ 1890 in Indiana‚ USA. He is the man popularly known as the face and logo of KFC. The spectacled Colonel Sanders could easily be recognized by his walking cane‚ black string tie‚ crispy white suite‚ and clean. In past‚ there were many travellers stopped at his service station wanting snacks and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel
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拥有充分灵活的自主权的管理部门 As we can see‚ the reason for this difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the focus of its business in metropolis
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TrainingEvaluation_Step1 Version 1.0 TRAINING EVALUATION-STEP 1 This document is the first step towards Training Standardization and Evaluation as per Kirkpatrick’s Model. OBJECTIVE: To define the Learning Objectives and Assessment Methodology for all training modules. We are defining the Learning Objectives-terminal and learning; for all the modules as per bloom’s taxonomy. We shall also be deriving the target competencies‚ assessment methodology and documents in sync with
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their success. A new joinee needs to be trained fr his job role . I would conduct the needs assessment for the new job at the new plant ‚ using the following processes : Training needs analysis process is a series of activities conducted to identify problems or other issues in the workplace‚ and to determine whether training is an appropriate response. The needs analysis is usually the first step taken to cause a change. This is mainly because a needs analysis specifically defines the gap between
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1. TRAINING NEEDS ASSESSMENT There are three levels at which a company can operate‚ each with its specific needs that have to be assessed through a training needs assessment. There are different levels at which training needs are experience and Futurefurn training needs are identified as training for managers in: * Marketing * Selling * Manufacturing * Quality Control Therefore‚ Futurefurn’s needs refer to organisational needs/Mesolevel needs The mesolevel represents the level of the local organisation
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KFC MALAYSIA The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
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MNGT 194 - Supervisory Training and Leadership Development Written Assignment #2 Corporate social responsibility Introduction The first Walmart store opened in 1962 in Rogers‚ Arkansas. Each week‚ more than 200 million customers and members visit 10‚700 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion‚ Walmart employs 2.2 million associates worldwide (Walmart.com). Starbucks
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