Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on
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world. Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets‚ with cluster offering a wide range of merchandise‚ including fashion apparels‚ food products‚ general merchandise‚ furniture‚ electronics‚ books‚ fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013.
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ORGANIZATION STUDY OF Big Bazaar‚ Palakkad Submitted in partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Of the Mahatma Gandhi University Submitted by Abdul Manas.M.M Regn No: 30227 2011-2013 Batch Under the guidance of Prof. BALAKRISHNAN
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A RESEARCH PROJECT REPORT ON “Consumer Perception toward Big Bazaar” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION(MBA) (SESSION 2008-2010) UNDER THE SUPERVISION OF: SUBMITTED BY: Mrs. Ankita Sanwalia Tarun Garg Department of Mgt.
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data • Analyzing the data and identifying target customers • Developing CRM programs • Implementing CRM programs RESEARCH VAN HEUSEN BIG BAZAAR As observed in Big Bazaar‚ Choudhary Mall‚ the CRM system of Big Bazaar is divided into various segments: • Loyalty Cards • Mobility • Social Media • Customer Experience • Customer Monitoring • CPV Loyalty Cards Big Bazaar cobranded with ICICI to provide customers loyalty cards. Initially it offered three loyalty cards Silver Card‚ Gold Card and Shakti Card
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Catchment Analysis of Big Bazaar Saharanganj and River Side Mall store‚ Lucknow. Analyzing the in store customer feedback in respect of product availability. Identifying the action plan for improving customer foot fall. Thursday property Generation for SAHARAGANJ Mall‚ Lucknow. SCOPE OF THE STUDY A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis Big Bazaar will come to know
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Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. INTRODUCTION TO RETAIL INDUSTRY ……………………………………………………….2 2. PROFILE OF BIG BAZZAR ………………………………………………………..4 3. SAMPLING ………………………………………………………5 4. QUESTIONNAIRE ………………………………………………………...6 5. FINDINGS AND SUGGESTIONS..…….…………………………………….41 6. RECCOMENDATIONS AND CONCLUSION ………………………………………………………………49 INTRODUCTION: RETAIL INDUSTRY
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RESEARCH PROJECT REPORT ON “A Study on Buying Behavior of Customers in Big Bazaar bansankari” Submitted for partial fulfillment of award of MASTER`S DEGREE IN BUSINESS ADMINISTRATION BY DEBASHISH ROY MBA – l Year‚ 2nd trimesters 25th November -25th December DAYANANDA SAGAR BUSINESS SCHOOL S M Hills‚ kumaraswamy layout Bangalore-560078 ACKNOWLEDGEMENT I take this as an opportunity to thank with bottom of my hear all those without whom the journey of doing my project
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PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04
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A PROJECT REPORT ON Youth alcohol usage PREPARED BY:- Albina saifee‚ roll no 37 TY.BA ACADEMIC YEAR 2011-12 UNIVERSITY OF MUMBAI ROYAL COLLEGE OF ART’S‚ SCIENCE‚ COMMERCE MIRA ROAD(EAST) Youth alcohol usage preface Alcohol consumption by young people has a profound effect on our nation‚ our communities‚ our families‚ and our children. Alcohol use by teens is related to traffic crashes‚ crime‚ teenage pregnancies‚ sexually transmitted diseases‚ suicides‚ drownings‚ and poor performance
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