Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern
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Perusahaan Otomobil Nasional Berhad (Proton) was incorporated in Malaysia on 7 May 1983. It started the business by manufacturing‚ assemble and selling motor vehicles and related products including accessories‚ spare parts and other components. Later‚ Proton evolved progressively from assembly to design and manufacturing‚ and also emerged as the only full-fledged automotive manufacturer in the country in 1996. In this case‚ Proton has challenged many problems in order to survive in the industry.
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Conversion Assignment 2 Proton Therapy Presented to: Dr. Walid Assaf By: Farid Akiki 20082191 Semester: Fall 2012 Proton Therapy Proton therapy (also called proton beam therapy) is a type of radiation treatment that uses protons rather than x-rays to treat cancer. A proton is a positively charged particle that is part of an atom‚ the basic unit of all chemical elements‚ such as hydrogen or oxygen. At high energy‚ protons can destroy cancer cells. Proton therapy was first used for
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The proton is a subatomic particle with the symbol p or p+ and a positive electric charge of 1 elementary charge. The name proton was given to the hydrogen nucleus by Ernest Rutherford in 1920. The concept of a hydrogen-like particle as a constituent of other atoms was developed over a long period. As early as 1815‚ William Proust proposed that all atoms are composed of hydrogen atoms‚ based on a simplistic interpretation of early values of atomic weights ‚ which was disproved when more accurate
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SWOT STRENGTH Proton is a Malaysian national automobile manufacturer. Proton is a Malaysian car manufacturer which first started out in 1983. At first‚ parts and technology came from Mitsubishi but later on‚ as experience accumulated‚ Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model was launched in 1985 which is Proton Saga. Export to other country: such as Taxi in Korea use Impian (Waja) More than 14000 of Protons cars were exported annually
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partners by speeding up their localisation programme. This is essential to reduce cost and be competitive when trade barriers fall. Merger or strategic alliance between the two companies may be one of the ways to remain competitive in the future. Proton can consider entering small car and SUV segments which are the fastest growing segments. It should ensure that the quality of its cars and logo is the same in all markets. Perodua has a long way to go before it is taken as a serious player. Its model
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PROTON From SAGA to IRIS MAF 680 INTEGRATED CASE STUDY EXECUTIVE SUMMARY A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant‚ Chartered Accountant Saiful Alawi‚ to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically‚ PROTON was incorporated on 7th May 1983 to manufacture‚ assemble
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E-Training One of the biggest challenges involving the Human Resource Development field is the topic of e-training as a way of training the workforce. E-training is an approach to delivering custom learning solutions targeted to the specific learning objectives of an organization. With a multitude of training methods available to organizations‚ there seems to be a continuous growth with which organizations are switching to an e-learning environment. How organizations are currently addressing e-training
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Does PROTON need to maintain their organization structure or change it? When comparing the PROTON’s structure and the other Toyota’s structure‚ we can conclude that PROTON’s didn’t need to change their structure. The only problem lies on the workers on how they manage their works based on their department. Usually‚ some cars component that the company got from the other vendors are in poor quality that might affected the performance of the car and the sales of the company. In an engineering
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MARKETING MANAGEMENT [pic] PRODUCT : PROTON EXORA 2 For: Michael M.Dent Msc‚ MPhil‚ MCIM Prepared by: Halisah Ashari CGA 080108 Linda Sim Siew Kian CGA 080016 Teh Chye Beng CGA 080035 CONTENTS EXECUTIVE SUMMARY 4 1. INTRODUCTION 1. AUTO INDUSTRY IN GENERAL 2009 4 2. COMPANY BACKGROUND 7 1. PRODUCTS AND SERVICES 8 3. PROBLEM IDENTIFICATION 1. PROTON CONTROVERSIES 9 2. BUSINESS MODEL
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