Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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The Personality Traits of a Manager Amelia Martin MOD 310: Issues in Management Week 5 September 17‚ 2014 A person’s personality trait can define who they are. Some can tell these traits by the way a person reacts to certain situations‚ personal or on the job. A person develop traits from the way they were raised and the environment that surrounded them. Everyone carries some type of personality trait‚ but no one carries any that are identical. Managers have personality traits just like
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Consumer behaviour is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture‚ social and personal factors and consumer psychology
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My Theory of Personality While studying the theories given by scholars such as Freud‚ Adler‚ and Horney‚ one cannot help but forming an opinion of what is right and what is wrong. During class‚ I would see flashes of things and think‚ “wow‚ that actually sounds correct to me”‚ but there were many other times when I found myself disagreeing or sometimes snickering at the ridiculous of some theories. Weighing each theory studied‚ I believe I have found different parts of each psychologist that creates
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their own personality traits which make them great leaders. The personality traits can be broken down into groups or categories; general personality traits and task related traits. General personality traits can be observed by both inside and out of the course and scope of work. This translates to what makes the leader a success can be used in not only their profession‚ but their personal life as well. The figure below‚ taken from the textbook indicate the general personality traits which
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School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be used to characterize and differentiate‚ the various perspectives on consumer research. It is argued that consumer behaviour itself
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Trait Theories of Leadership Before I briefly explain my topic it is necessarily to define the term ’ ’leadership ’ ’. Many authors until now have defined or tried to define leadership‚ but the most common and useful definition is given by Gary Yukl (2010)‚ who defines leadership as the process of influencing others to understand and agree about what needs to be done and how to do it‚ and the process of facilitating individual and collective efforts to accomplish shared objectives. Theories of
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CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile
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Big five model • Lewis goldberg proposed a five dimension personality model ‚ nicknamed the big five /five factor theory. • The Big Five model is a comprehensive‚ empirical‚ data-driven research finding. • In psychology‚ the "Big Five" factors (Five Factor Model) of personality are five broad domains or dimensions of personality which are used to describe human personality. Big five factors are • Factor I: Extraversion. • Factor II: Agreeableness. • Factor III:
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Contents Introduction DSTV brought satellite television to South Africa in 1995 and has been providing quality entertainment to the consumer for over 19 years (Anon C). The market has changed over the years and DSTV continues to satisfy the needs of the consumer as well as remaining innovative with their product (Liesl’s Notes) Societal Marketing Concept The societal marketing concept is “a principle of enlightened marketing that holds that a firm should make good marketing decisions
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