EC410 Harold Elder Ziwei Chen 02.20.2017 Quality Inns Intl.‚ Inc. v. McDonald’s Corp Quality Inns International Inc. and McDonald’s Corp brought a trademark infringement‚ or rather a trademark dilution for using the prefix “Mc”‚ in Federal District Court for Court in Maryland‚ at the original jurisdiction level‚ on September 24‚ 1988. “Modern trademark law in the United States stems from the Federal Trademark Act of 1946‚ commonly called the Lanham Act.” (Cooter & Ulen) It is discussed in Chapter
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Description In Mc Grory v. Applied Signal Technology‚ Inc.‚ No. H036597‚ it discusses the case of wrongful termination of a manager who alleges gender discrimination claims. The facts of case describe John McGrory who worked as a department manager for Applied Signal Technology‚ Inc for 4 yrs from 2004. Later in 2008‚ Mc Grory gave Thomas a recorded verbal warning‚ after consultation with the HR department for her poor work performance and a written performance improvement plan in 2009. However
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At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Estrada v. Fedex Ground Package System‚ Inc.‚ 154 Cal. App. 4th 1 (2d Dist‚ 2007) CASE ISSUE This lawsuit was originally filed in Los Angeles County Superior Court in 1999 with allegations that single-route FedEx Ground delivery drivers‚ Anthony Estrada‚ Jeffrey Morgan‚ Harvey Roberts among others‚ were incorrectly categorized as independent contractors with the company. The suit also alleged that the drivers were unfairly required to pay over a million dollars in out of pocket “operating expenses”
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i)Abstract The Trans-Pacific Partnership Agreement(TPPA) seems to have reached a crossroads; it could either create greater opportunities and be a building block towards achieving economic intergration with the members involved in both Asia and the Pacific‚ or adversely be the undoing causing formation of barriers between two large trade blocks which will work independently of one another. TPPA is not just an ordinary Free Trade Agreement(FTA)‚ it is an opportunity to set a trade agenda for future
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Case Study I by ___________________________: Citation: Gerald K. Adams v Uno Restaurants‚ Inc Rhode Island State Court‚ 2002 794 A. 2nd District 489 Appeal: Gerald K. Adams v Uno Restaurants‚ Inc Rhode Island Supreme Court No. 2000-266 (KC 97 -1005) Facts: On May 20‚ 1996‚ the plaintiff‚ who had been employed by the defendant for several years‚ arrived for his nighttime line cooking shift at the defendant’s Warwick restaurant. Shortly‚ after his shift began‚ the plaintiff noticed
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Ritvik Holdings Inc . ‚ wherein it can be inferred as to how IP holders tend to create monopoly and that can substantially have an effect of lessening the competition. The facts of the case where‚ Kirkbi was the manufacturer of LEGO products for which it held various patents
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liberalisation of government norms which impacted the global aviation industry. More recently‚ the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief overview of the growth and trends in the industry. Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2
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Louis Vuitton Malletier v Dooney & Bourke Inc. In this famous case known as the “Battle of the Handbags” Louis Vuitton (LV) sues Dooney & Burke (D&B) for trademark infringement of its multicolore line. The Plaintiff‚ Louis Vuitton Malletier ‚is a French fashion house founded in 1854 by Louis Vuitton. The famous label is well known for its LV monogram‚ which is featured on most of its products. Louis Vuitton is considered as one of the world’s most valuable and prestigious brands. The LV monogram
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Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis: Mission‚ Vision and Values Marketing strategy‚ Aims and Objectives SWOT Analysis Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding
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