COMMUNICATION originated from the need within companies to address the full scope of communication internally and externally with the emphasis on managerial aspects of the organisation. 2. Corporate communication can be described as the technical information system of the organisation which involves the company’s human resources‚ marketing of the company’s product and image‚ the development and maintenance of the corporate image through design and the communication that is required to achieve the overall objectives
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Cited: "Amazon switches off TV ads - CNET News." Technology News - CNET News. Web. 08 Aug. 2009. . "Amazon.com: Help Business Opportunities." Amazon.com: Online Shopping for Electronics‚ Apparel‚ Computers‚ Books‚ DVDs & more. Web. 08 Aug. 2009. . "Amazon.com: Help
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Chapter 01 Introduction 1.1 Introduction In this modern era of business‚ success in achieving organizational and inter-organizational goals has become very much strategic. The business organizations are developing themselves very gradually‚ including their policies and communication techniques. So business firms over the world need to establish and maintain an effective communication network with the parties related to the business using modern technology. Modern technology as in electronic
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Runninghead: UNIT 3 – COMMERCIAL TRANSACTIONS (CONTRACTS) Victor McLaurin 28 February 2010 Abstract This week’s individual project will be in the form of an executive summary. The summary will be based on a series of questions concerning 1) the city of Bigtown’s advertising campaign (courtesy of the mayor)‚ 2) possible similarities of this promotion to a court decision and 3) possible repercussions that could be encountered if not executed with caution. The court decision concerning
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Transaction cost theory states that the goal of an organization is to minimize the costs of exchanging resources in the environment and the costs of managing exchanges inside the organization. Transaction costs are defined as the costs of negotiating‚ monitoring‚ and governing exchanges between people Transaction costs result from a combination of human and environmental factors Transaction costs result from a combination of human and environmental factors: Opportunism
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The Dot-Com Crash 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Broadly‚ the institutions and intermediaries’ primary role involves channeling investors’ savings and funds to new companies that require capital to finance and grow their businesses. Because there is an information gap between investors and companies‚ investors rely on intermediaries to act as the experts on these investments in which
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important strategic decisions of firms is to define their boundaries and under what circumstances should they consider using market instead of internal organisation to coordinate exchange. This essay is to try to describe the key characteristics of Transactions Costs Economics (hereafter TEC) and with real life examples given as how it affects the decision of using market vs. organisation. Also‚ by quoting the example of Sony (battery)‚ Apple (iPod) and firm that I am working with‚ we can see how firms
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Environmental 7 Legal 7 The operating environmental analysis 7 Industry rivalry: High 7 Potential for new entrants: Medium 8 Substitute products: High 8 Bargaining power of suppliers: Low 8 Bargaining power of buyers: Medium 8 Strategic capabilities of Amazon 9 Unique resources 9 Amazon’s core competence 9 Amazon’s stakeholder’s expectations 10 Shareholders (Investors) 11 Top management 11 Customers 12 Suppliers and distributors 12 Employees 12 Environmental groups 12 Regulators 12 Amazon’s corporate level
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Contents 1. Introduction 2 1.1 The overview of Amazon.com 2 1.2 Amazon’s business model and primary business 2 2. Strategic position of Amazon 3 2.1 PESTLE analysis 4 2.2 Industry and competitive environment analysis — Porter’s Five Forces Model 7 2.3 Internal environment analysis- SWOT 11 3. Suitability of Amazon’s corporate strategy 12 3.1 Growth through lower cost structure and lower prices. 12 3.2 Creating value for customers by using their technology expertise 14 3
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In the battle of e-commere with Amazon‚ eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. eBay and Amazon have different kinds of business models and strategies. eBay’s business model was based on creating and maintaining a person-to-person trading community. Being the world’s largest online auction company‚ eBay offers e-commerce platforms and online payment solutions to a critical mass of sellers and buys. eBay makes
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