It was a critical time for Alaska Airlines‚ and they never encountered such a challenge and crisis in the company’s existence. Flight 261 had crashed killing 88 people on board; while the National Transportation Safety Board (NTSB) was reporting that the potential cause of the crash was due to a lack of regular airplane maintenance. Most detrimental to the airline was the media published a letter from 64 Alaska Airlines mechanics. The letter disclosed insider information regarding a base maintenance
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SOUTHWEST AIRLINES (B): USING HUMAN RESOURCES FOR COMPETITIVE ADVANTAGE Marielos Aldi‚ director of human resources for Motorola in Central America‚ was talking to her case study group about tomorrow’s case‚ Southwest Airlines (AJ. "It simply isn’t possible. The case can’t be right. No company can be the way this case describes!" Bob Wells‚ another member of the group and the executive vice president in charge of human resources at Youna & Rubicam‚ the sixth largest advertising agency in the
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PESTLE analysis would be used in order to figure out external macro environment of China Airlines. by examining political‚ economic‚ social‚ technological‚ legal and environmental issues and trends of Taiwan within 1959 and 2009 time period. http://www.oxlearn.com/arg_Marketing-Resources-PESTLE---Macro-Environmental-Analysis_11_31 Political Republic of China was established in 1911 and took under its control territory of China. After World War 2 it took Taiwan Island‚ which earlier belonged
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maintained by the AirAsia airline also. Lastly‚ create a globally recognized ASEAN brand will be the mission part of AirAsia In the values part‚ AirAsia will implement through the following key strategies which are: Safety Low fare‚ no frills Lean distribution system Point to point network High aircraft utilization Streamline operation The loyalty programmed of AirAsia will be “BIG”. BIG was known as the kind global programmed where can earn BIG Points to redeem “free airline flight”. Members can
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Case 9: Song 1. Shortly after 9/11‚ with a slow economy and new –found fears of air travel‚ most airlines were losing tons of money and several major airlines went bankrupt. Despite this‚ some low-price‚ low-cost airlines‚ such as Southwest and JetBlue still managed to make profits. Delta took notice of this and after three years of the company losing billions of dollars they decided to try something radically different by creating a separately branded airline called Song. To compete with traditional
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Malev Hungarian Airlines Outline * History * Situation Analysis * Environmental Scanning * External Scanning * Internal Scanning * IFAS‚ EFAS‚ SFAS * Strategies‚ New Mission & Objectives * Portfolio Analysis * BCG Matrix * Strategy Implementation History Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International
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Question 1 A patent entitles the inventor of a new product to prevent others from selling‚ manufacturing‚ making‚ marketing or importing the patented product for a limited period of time. This can provide the patent holder with a monopoly position in the market for that product‚ which allows them to charge a higher price and achieve their expected returns (both tangible and intangible). Pharmaceutical companies used this strategy to maintain their market competitiveness and guarantee the returns
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Cases in Financial Reporting Continental Airlines‚ Inc - Leases Anderson‚ John Armanini‚ Nathan Avery‚ Sarah Hacker‚ Matthew Adkins‚ Lindsay To: Larry Tomassini From: Group 6 Subject: Case Study #3 – Continental Airlines‚ Inc. - Leases Date: February 22‚ 2011 This memo contains a lease analysis of the case titled: Continental Airlines‚ Inc - Leases. All numbers contained in this memo are in millions. D. i. Rental Expense (Aircraft Equipment) $896 Rental
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Southwest Airline of the Future Mike Reeder Indiana Wesleyan University June 24‚ 2013 SOUTHWEST AIRLINE OF THE FUTURE Southwest has a strong excellent reputation shown in the Diamond Award that it won this past year in the Air Cargo World’s Air Cargo Excellence (Southwest Among Repeat Winners‚ 2013). Another strength of Southwest is that it has been in business for the last 42 years and made it 36 years in a row with a positive profit
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Singapore airlines (SQ) are one of the best and most famous airlines in the world with great service and great airplane with airbus and superbus. Singapore airlines began in 1947 with Malaysia airways. On 16 September 1963‚ the Federation of Malaysia was born and the Airline became known as Malaysian Airways. In May 1966‚ it became Malaysia-Singapore Airlines. In 1972‚ Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System. That change was used
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