Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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hard times‚ changing the way employees view the organization mission‚ and creating a sense of proud is very difficult for any manager to achieve. A leader who has the ability to think analytics and operate emotionally (Faranda‚ 1999) can make transformational changes to any organization‚ motivate employees to be successful‚ and prepare the organization for the future. This is the type of leader I strive to be. Purpose of Degree I have been a Respiratory Therapist for over twenty years. I start
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motivation to want to change and outside reinforcements are much needed. Effective change requires leadership and the leaders and followers must be motivated and energized to implement positive changes and thrive in the chaos. In order for change to be effective then the leader must see the need for change‚ work with others to implement the change‚ and be able to evaluate the process. “Transformational change‚ as noted earlier‚ is an evolving process that tends to be the product of a group’s vision
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Leadership in Nursing. Definitions‚ Theories‚ and Styles of Leadership Developing future nurse leaders is one of the greatest challenges faced by the nursing profession (Mahoney‚ 2001). Powerful leadership skills are needed by all nurses—those providing direct care to those in top management positions. Anyone who is looked to as an authority (e.g.‚ a nurse taking care of a patient) or who is responsible for giving assistance to others is considered a leader (Mahoney‚ 2001). A clinical nursing
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“Leadership cannot be taught or learned” (Drucker‚ 1955). Critically evaluate this statement. Peter Drucker as one of the best known writers and management consultants wrote that “Leadership is of utmost importance. Indeed there is no substitute for it. But leadership cannot be created or promoted. It cannot be taught or learned.” (Drucker‚ 1955) He held the view that leadership is a talent. The purpose of this essay is to
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financing practices in conjunction with the strategic plan. Examine and compare strategic plans of various types of organizations as a means to understand the need for change and diversity Bisognano‚ M. (2008). Leadership’s role in execution. Healthcare Executive‚ 23(2)‚ 66-66‚68‚70. Retrieved from the ProQuest database. Crain‚ R. (2012). Want a better relationship with consumer? First‚ know your brand. Advertising Age 83(2)17. Retrieved from the EBSCOhost database. Delgado‚ R. I. (2009)
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is also one of the few American industries that is expected to grow in the next few decades. In fact‚ the healthcare industry in America is expected to generate 3.2 million new jobs through the year 2018‚ which is more than any other American industry. It is not only a large industry‚ but a very broad one with many potential investment opportunities and many potential risks The healthcare division is made up of many different industries‚ each with different dynamics – from pharmaceuticals and
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Leadership Style: Leadership is the guidance offered by one to another that supports and aids in the completion of any given task ( According to Adair‚ 2005 and McManus (2006)‚ A leadership style is a leader’s style of: providing direction‚ implementing plans b and motivating people There are six common styles of Leadership (...................): Authoritarian Paternalistic Leadership Laissez-Faize Transactional Transformational (each style will have its own slide‚ present general information
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Between the years 1750 and 2000‚ healthcare in the United States evolved from a simple system of home remedies and itinerant doctors with little training to a complex‚ scientific‚ technological‚ and bureaucratic system often called the "medical industrial complex." The complex is built on medical science and technology and the authority of medical professionals. The evolution of this complex includes the acceptance of the "germ theory" as the cause of disease‚ professionalization of doctors
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2.1 Executive Summary This is a report on leadership and how I would improve my leadership skills. To do this I had to research the types of leadership theories and decide on the most suitable one for me. By combining my personality traits with some of the leadership theories I developed a leadership development plan which I then ran by an industry expert. The industry expert gave me advice on how I could improve my plan to make I more realistic which I then took into consideration and modified
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