Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
Premium Brand Credibility Dimension
.Ministry is a lifelong transformational process‚ that requires deep soul work‚ which engages various hearts and minds to serve humanity in the present age. Transformational ministry speaks to the holistic needs of its context and its surrounding communities. In order for transformation to take place ministry leaders must be mission driven with purpose entrenched to asking tough questions yet to be explored‚ provoking the status quo‚ and challenging the field to rethink what is often unquestioned
Premium Leadership
to want to change and outside reinforcements are much needed. Effective change requires leadership and the leaders and followers must be motivated and energized to implement positive changes and thrive in the chaos. In order for change to be effective then the leader must see the need for change‚ work with others to implement the change‚ and be able to evaluate the process. “Transformational change‚ as noted earlier‚ is an evolving process that tends to be the product of a group’s vision over time
Premium Management Patient Health care provider
universal human rights regardless of culture‚ the best method of cross-cultural negotiation is the transformational strategy. This method would be the most successful because its broad use of human rights language allows for worldwide communication and participation‚ thus eliminating
Premium Management United States Law
The most important learning and take away from this TLE journey has been that I have confronted the questions that I have pushed back for some time. The transformational experience has provided me with a process and lot of tools to find my path and way on my journey that has started already sometime before I signed in EMBA program. This change is more comprehensive and longer-term development that is still ongoing. Based on the TLE journey I have also made development in the areas that I knew are
Premium
MANAGEMENT 100 Using examples‚ compare and contrast the characteristics of both managers and leaders. There is a lot of confusion‚ or at least very different views‚ about what is meant by management and what is meant by leadership‚ about whether the work of managers is fundamentally different from the work of leaders‚ and whether they are in fact different roles at all. Of course the meaning of such ambiguous words will depend on the definition people choose to give those words‚ and there are
Premium Management Leadership
O. & Quigley‚ N. R. (2014). Responsible Leadership and Stakeholder Management Influence Pathways and Organizational Outcomes. Academy of Management Perspectives‚ 28(3)‚ 255-274. 2) Effelsberg‚ D.‚ Solga‚ M.‚ Gurt‚ J. (2014). Transformational Leadership and Follower’s Unethical Behavior for the Benefit of the Company: A Two-Study Investigation. Journal of Business Ethics‚ 120(1)‚ 81-93. 3) Lopez‚ R. (2014). The Relationship between Leadership and Management: Instructional Approaches
Premium Writing Paper Citation
Business Management Manager vs. Leader Both a manager and a leader may know the business well. But the leader must know it better and in a different way. He or she must grasp the essential facts and the underlying forces that determine the past and present trends in the business‚ so that she or he can generate a vision and a strategy to bring about its future. One telling sign of a good leader is an honest attitude towards the facts‚ towards objective truth. A subjective leader obscures the facts for
Premium Management Leadership
The transformational model strives‚ and comes close‚ to success because this model operates on the precept that transformation “is a complete regeneration of our being‚ thinking‚ and doing that works itself out in our families and communities. It is not something that is achieved by external force or theories of social change but by a work of God in the heart. It is reflected in communities that are compassionate‚ just‚ and free.”[ ] The inadequacy of this model results from an insufficient
Premium God Jesus Christianity
Leaders Vs Managers Steven Powell MGT 380 Ms. Alysia Young July 12‚ 2010 There is the age old question of what is the difference between a manager and a leader? Most people will say that you can’t be a manager without being a leader. In this paper‚ I will discuss in detail‚ what is it that leaders and managers do‚ can leaders and managers be one in the same‚ as well as‚ explain the difference between managers and leaders. Most successful businesses usually consisted of a team
Premium Management Leadership