Informational and Transformational Responses to Celebrity Endorsements Kenneth R. Lord and Sanjay Putrevu Using three studies‚ this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness‚ expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving
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motivation to want to change and outside reinforcements are much needed. Effective change requires leadership and the leaders and followers must be motivated and energized to implement positive changes and thrive in the chaos. In order for change to be effective then the leader must see the need for change‚ work with others to implement the change‚ and be able to evaluate the process. “Transformational change‚ as noted earlier‚ is an evolving process that tends to be the product of a group’s vision
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universal human rights regardless of culture‚ the best method of cross-cultural negotiation is the transformational strategy. This method would be the most successful because its broad use of human rights language allows for worldwide communication and participation‚ thus eliminating
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emotional intelligence is significantly related to transformational and other leadership behaviors. Results indicated a validity estimate of .59 when ratings of both emotional intelligence and leadership behaviors were provided by the same source (self‚ subordinates‚ peers‚ or superiors). However‚ when ratings of the constructs were derived from different sources‚ the validity estimate was .12. Lower validity estimates were found for transactional and leadership behaviors. Separate analyses were performed
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The transformational model strives‚ and comes close‚ to success because this model operates on the precept that transformation “is a complete regeneration of our being‚ thinking‚ and doing that works itself out in our families and communities. It is not something that is achieved by external force or theories of social change but by a work of God in the heart. It is reflected in communities that are compassionate‚ just‚ and free.”[ ] The inadequacy of this model results from an insufficient
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business leaders are seen as transformational when they give out incentives to hard working subordinates. On the other hand‚ transformational leadership is a style of leadership that resolves to new innovation and changes‚ it also deals with the everyday learning‚ Someone who transform a group or an organization and focusses on people(follower)‚ Assisting them in actualizing their leadership potentials or possibility. In this process of transformational leadership‚ A leader serves as a role model
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TRANSFORMATIONAL CHANGE OF ABC LAW FIRM Olga Piedra Nyack College Cohort 30 Transformational Leadership Course Dr. Claire Henry‚ Professor November 11‚ 2012 Table of Contents Introduction 3 Project Overview 3 Scope of Work 3 Wake-up and Mindset 4 Change Management Model 5 Deliverables 5 Drivers of Change 6 Targeted Benchmarks for Success and Measures 7 Transformational Change as a Business Model 7 Chart of Transformational Change (Figure 1.1) 8 Transformational
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question of which leadership style would a top manager usually have. The main argument of this paper is that while fulfilling the criteria and abilities of being a top management‚ the leadership style of the top managers is similar to that of transformational leaders‚ that is‚ the higher the management hierarchy one is belonging to‚ the more likely that he is a transformational leader. The theory of transformational leadership shows that leaders who exhibit positive leadership behaviors like idealized
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Based on the results of the leadership assessment taken during this course‚ I would be characterized as Transformational-Servant Leader. Per the leadership assessment‚ the characteristics of a transformative leader are charismatic‚ inspirational‚ a role model‚ and an enabler. The leadership styles presentation viewed during the course describes a transformative leader as one who strives to develop shared visions. A transformative leader inspires others toward change and partners with others to obtain
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Leadership style of Nelson Mandela Leadership has been described as "a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task"‚[1] although there are alternative definitions of leadership. For example‚ some understand a leader simply as somebody whom people follow‚ or as somebody who guides or directs others [citation needed]‚ while others define leadership as "organizing a group of people to achieve a common goal"[citation
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