Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
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Southwest Airline Analysis The goal of this paper is to explain the prominent success of Southwest Airline in the United States through a single case study analysis making use of the McKinsey’s 7-S framework. Developed in the early 1980s at the McKinsey & Company consulting firm by Tom Peters and Robert Waterman‚ this framework looks at 7 internal factors (Structure‚ Strategy‚ Systems‚ Style‚ Staff‚ Skills‚ Super-ordinate goals) which‚ according to its authors‚ need to be aligned for an organization
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Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
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Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Transformational Leadership Team Paper Soloman DeFrancis‚ Sonia DeHay‚ Jezelle Fullwood‚ and Regina Tillman Brandman University Definition of Transformational Leadership Organizations continually undergo various changes and as each new practice is introduced‚ leaders have attempted multiple ways to go about implementing change. However‚ research indicates that transformational change is the most difficult yet effective way to sustain growth and progress
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all leaders are famous people‚ or people in high positions of power. There are leaders all around us. They are just ones that possess leadership qualities that not all people have. This does not mean though that they are born leaders. This also doesn’t mean that all leaders are good leaders. They can also harm society‚ like Hitler. People build their leadership qualities through life experiences. Great leaders are able to effectively influence their subordinates. This influencing is usually
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.....................................................................................02 Introduction .............................................................................................................................02 Why Transformational Leadership Is Important?....................................................................03 Individual Growth and Development...........................................................................03 Increases Performance............
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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Transformational leadership is about implementing new ideas. These leaders continually change stay flexible and adaptable‚ and continually improve those around them. According to Tracey and Hinkin (1998)‚ transformational leadership is a process that motivates people by appealing to higher ideals and moral values‚ defining and articulating a vision of the future‚ and forming a base of credibility. Tracey and Hinkin (1998) observed that characteristics of transformational leadership follow clear themes
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What is Transformational Leadership? Have you ever been in a group where someone took control of the situation by conveying a clear vision of the group’s goals‚ a marked passion for the work‚ and an ability to make the rest of the group feel recharged and energized? This person just might be what is called a transformational leader. Transformational leadership is a type of leadership style that can inspire positive changes in those who follow. Transformational leaders are generally energetic‚ enthusiastic
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