Index * Introduction * Definition of Culture * Significance of Language * The Impact of Language on Communication Decisions * The Impact of Language on Product‚ Distribution and Pricing Decisions * Examples of Language Blunders Made by International Marketers * Conclusion * Recommendations * References Introduction Marketing in the simplest description attempts to understand customers in terms of what they buy‚ when they buy‚ why they buy‚ how much they buy‚ where they buy it‚ and with
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The kama Sutra is the world’s oldest book on the pleasures of sensual living. There is no one single author for the text. It was originally compiled in the 3rd century by the Indian sage Vatsyayana‚ who lived in northern India. Vatsyayana claimed to be a celibate monk‚ and that his work in compiling all of the sexual knowledge of ages past was for him a form of meditation and contemplation of the deity. Written in a rather complex form of Sanskrit‚ the Kama Sutra is the only surviving textual account
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Grammar& History of Syriac Language &Literature (For Model I B.Com.) Syriac - Poetry‚ Grammar& History of Syriac Language & Literature (For Model II B. A./B. Sc./B. Com.) German - Grammar & Translation (For Model I B. A. /B. Sc.) German - Introductory German for
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forms and variations‚ not only specific to the same lingual group or nation‚ thus causing it to present both strengths and weaknesses depending on the situation in which language is used. Many characteristics of language‚ such as: specificity‚ translation and communication‚ can be evaluated in order to better understand the strengths and weaknesses they present‚ which then gives us a better overall picture on language as a way of knowing. The first characteristic of language that can be examined
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was set up in 1996 with an initial investment of $150 million. Al Jazeera means ‘the island’ in Arabic. They also managed to recruit many of the staff that had been working for the BBC in Saudi Arabia. For the early part of its existence it was solely an Arabic current affairs channel. In the early 2000’s it began to expand it’s programming. In 2003 they launched Al Jazeera sports‚ which is an Arabic language sports channel. In 2005 they expanded again with Al Jazeera Mobasher‚ which is a live unedited
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Over a thousand years ago‚ Europe experienced one of its greatest periods of cultural enlightenment.Islam in Spain has had a fundamental presence in the culture and history of the nation. The religion was present inmodern Spanish soil from 711 until 1492 under the rule of the Arabs and Moors of al-Andalus.Islamic Spain was a multi-cultural mix of the people of three great monotheistic religions: Muslims‚Christians‚ and Jews.For more than three centuries in Medieval Spain‚ Muslims‚ Jews and Christians
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truly practiced religious tolerance and cultural exchange. “ It was there that Christians embraced nearly every aspect of Arabic style from the intellectual style of philosophy to the architectural style of mosques‚ not only while living in Islamic dominions but especially after wresting political control from them”(The ornament of the world). Christian poets began using Arabic as a means of expressing their poetry‚ and saw the language as more expressive and stronger than Latin. “They despise the
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Abbasid Caliphate Dynasty of caliphs who ruled an increasingly fragmented Islamic state from 750 to 1258‚ eventually becoming little more than figureheads Al-Andalus Arabic name for Spain (literally "land of the Vandals")‚ most of which was conquered by Arab and Berber forces in the early 8th century C.E. Anatolia Ancient name of Asia Minor‚ part of Byzantine Empire that was gradually overrun by the Turks and that’s now the Republic of Turkey Battle of Talas River Arab victory over the Chinese in
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role of translation is great here. It establishes straight spiritual connection between the nations. It introduces "the soul" of one nationality to the other. Interest towards Eastern literature was born in the middle of the IXth century. That’s why European scientists came to Bagdad‚ Kufa‚ Kurdoba‚
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the House of Wisdom‚ al-Khwarizmi‚ directed and engaged in intellectual interests ranging from algebra and geometry to astronomy and the translation of Greek scientific manuscripts . Introducing the Numeric Numbers: Al-Khwarizmi wrote several books that played important roles in arithmetic and algebra. In his work‚ that based most probably on an Arabic translation of Brahmagupta (Indian Book) where he gave a full account of the Hindu numerals which was the first to explain the system with its digits
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