OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation.
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On the Death of Princess Diana Famous Speech by Queen Elizabeth II September 9‚ 1997 Since last Sunday’s dreadful news we have seen‚ throughout Britain and around the world‚ an overwhelming expression of sadness at Diana’s death. We have all been trying in our different ways to cope. It is not easy to express a sense of loss‚ since the initial shock is often succeeded by a mixture of other feelings: disbelief‚ incomprehension‚ anger -- and concern for those who remain. We have all felt those
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content and the form of the ST in a way that conforms to the rules of the language and culture in the TL community. In general‚ this procedure is used as an effective way to deal with culturally-bound words/expressions‚ metaphors and images in translation. That is‚ the translator resorts to rewriting the SLT according to the characteristics of the TLT. Monia Bayar (2007)[16] argues that adaptation is based on three main procedures: cultural substitution‚ paraphrase and omission. Cultural substitution
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On Drama Translation Like their contemporary prose translators who were introducing Western fiction to China‚ budding dramatists were enthusiastic about bringing Western plays to the Chinese stage. The first play was staged in Japan from an adaptation of Lin Shu ’s translation of Uncle Tom ’s Cabin. A Chinese student in Japan named Li Shutong adapted the script. The play was put on by members of the Chun Liu (Spring Willow) Drama Society. Their performance marked a complete break from traditional
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Case Study 4 Found in Translation XXXXXXXXX Principles of Management‚ EMG 3301 Professor Halams October 9‚ 2011 Closing Case: Found in Translation: How to Make the Multicultural Workforce Work 1 What role does the basic communication process in Figure 11.1 play in this case? Explain. The basic communication process is vital from the Figure 11.1 in this case. The definition of communication is “the interpersonal transfer of information and understand” as
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Learning about immigrants is captivating and really plays with my emotions as I have also experienced the struggle of moving overseas to the great America. New York Times Bestseller‚ Jean Kwok’s Girl in Translation is definitely one of the best immigration stories I have ever read. Girl in Translation features a heart wrenching‚ coming-of-age story: deeply moving‚ it gets the point across in a simplistic‚ yet beautiful‚ manner. General Summary • 150 words Young chinese immigrant Kimberly Chang and
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Translation as a process Translating goes well beyond the mere univocal conversion of terms between two languages. A translator’s art is to transpose meaning from one culture to another‚ with a skillful choice of linguistic tools. A translator’s aptitude is rigorously measured on the basis of knowledge of the subject matter‚ ability to identify with the contents‚ accuracy and adherence to the source text. Translation memories‚ glossaries and style guides are essential work tools and are tailored
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GLOBALIZATION AND TRANSLATION GLOBALIZATION AND TRANSLATION Two fundamental features of Globalization are crucial for the overcoming of spatial barriers and for the crossing of knowledge and information‚ thus resulting in the mobility of people and objects; and a proper contact between different linguistic communities. Globality is manifested not only in the creation of supra-territorial spaces for finance and banking‚ commodity production (transnational corporations production chains)
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Equivalence in Translation Introduction Dynamic equivalence‚ as a respectable principle of translation‚ has been around in the translation sector for a long time. It is the method whereby the translator ’s purpose is not to give a literal‚ word-for-word rendition but to transfer the meaning of the text as would be best expressed in the words of the receptor (native) language. In this paper‚ we will focus on the criteria necessary to qualify dynamic equivalence with special reference to Eugene
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Compare and Contrast of Bible Translations: If we look at the fourth line at the NIV and NASB translations‚ you will notice they are almost exactly the same‚ the only difference being that the NIV translation is referring to your door as the NASB translation is referring to the door. In the NIV and NKJB translations they are referring to something completely different‚ one is crouching and the other is lying. In the rest of the verses they are all talking about how sin is waiting for you but in different
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