Transmedia Storytelling 101 By Henry Jenkins I designed this handout on transmedia storytelling to distribute to my students. More recently‚ I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture‚ though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into
Premium Fiction Mass media Storytelling
Otsuka (2010‚ pp. 99-107) labelled this phenomenon as narrative consumption. Sixteen years later‚ Henry Jenkins (2003) introduced a similar narrative design philosophy‚ transmedia storytelling.
Premium Storytelling Narrative The Pleasure of the Text
Storytelling “Ever since mankind became imaginative‚ storytellers have been explaining everything people encountered‚ whether or not it was true. These storytellers are modern humans most influential people.”- Donald Louis Hamilton (THE HISTORY OF STORYTELLING) Today‚ stories are a normal part of our life. Movies‚ books‚ music‚ news media; even when we talk to our friends we usually tell a story. Traditional stories however began with oral stories and have been handed over from generation
Premium Fairy tale Storytelling
Brand Storytelling In Digital Marketing Bahriye Goren‚ Art of Branding Measuring & Managing Brands in a Digital World NYU Stern School of Business‚ May 2013 What is Branding? What is storytelling? Goal of Brand Storytelling To tell your brand’s story by creating characters that enable your audience to become emotionally engaged to an extent that they want to follow these characters and stay connected to your brand Stories tap into the unconscious mind Unconscious thoughts‚ feelings‚
Premium Brand management Advertising Unconscious mind
Paratexts play an essential role in transmedia storytelling. Jenkins has defined transmedia story as ‘unfolds across multiple media platforms‚ with each new text making a distinctive and valuable contribution to the whole’(2006: 95-96). He indicated a model‚ by which a complete story is spread evenly in between the separate transmedia elements. Thence‚ the narrative only develops through the understanding of the whole collection. Transmedia storytelling can be seen as a fundamental example of convergence
Premium Communication Sociology Mass media
games or watching TV. There is always going to be a need for good stories and storytellers to share them. Storytelling is a great tool that teachers can utilize in the classroom to help teach literacy. Children enjoy when a story is told in a way that entertains as well as educates. For young children books open them up to a whole world of things that can ignite their imaginations. Storytelling strategies vary but for the most part the experts agree that there are main points that you should always
Premium Storytelling Education Literacy
The Art of Storytelling for Marketers using adapted version of BCG Matrix The 3 essentials‚ experts never disclose about Storytelling The Art of Storytelling for Marketers using adapted version of BCG Matrix Jasleen Kaur Gumber The Art of Storytelling for Marketers using adapted 2015 version of BCG Matrix Introduction- Story‚ Storytelling and Their Elements Contents- Assumptions‚ Anagnorisis and the Success Matrix Over the last few decades‚ Marketers have started utilizing the art of Storytelling
Premium Storytelling Marketing Narrative
Analysis of Storytelling: Discovering Ones Identity and Purpose in Life Storytelling plays an important role in characterizing important figures in stories as giving personalities and traits specific to them. It also drives the plot‚ as in Homer’s The Odyssey and Virgil’s The Aeneid the epics are based on the telling of the protagonist’s journey. Another piece of literature‚ Grendel‚ written by John Gardner‚ utilizes storytelling in a different manner. The main character bases his self-understanding
Premium Fiction Narrative Storytelling
THE STORYBOOK XinyingWang (Elizabeth) December‚ 2016 1 HISTORY OF STORY- TELLING The storytelling starts at the time when monkeys just come down from trees‚ and its history has lost in the mist of time. One common believe is that stories were used to calm the fears or doubts when it first came to exist. As time passes by‚ storytelling has developed and changed a lot. • The earliest form of storytelling would probably be the cave painting discovered in Southern France that was done by local people
Premium Narrative Storytelling English-language films
This was the life during the Odyssey. The storytelling in the Odyssey gave Greek society a way of entertainment. Men‚ woman‚ and children would listen to these stories with attentiveness and would then share them throughout their lives. These stories were told in many ways such as in poems‚ songs‚ and tales. If not for storytelling in the Odyssey‚ the story of Odysseus would be a lot shorter‚ as well as insignificant to Greek society. The storytelling in the Odyssey knitted the life of Odysseus
Premium Odyssey Odysseus Storytelling