EJBO Electronic Journal of Business Ethics and Organization Studies Vol. 10‚ No. 2 (2005) Organizational Storytelling‚ Ethics and Morality: How Stories Frame Limits of Behavior in Organizations By: Michael S. Poulton Abstract In this article it is argued that codes of conduct may be a starting point in examining the ethics of a business organization‚ but a deeper understanding of the ethics and morality of a firm may be found in the stories that circulate from employee to employee and
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How does Fitzgerald tell the story in Chapter 6 of The Great Gatsby? In Chapter 6 we find out about Gatsby’s past from Nick‚ Tom and Daisy attend Gatsby’s party for the first time and the chapter ends with Nick’s description of Gatsby and Daisy’s first kiss. Gatsby’s true life story is revealed as is his real identity‚ “It was James Gatz”. This shows Gatsby’s more vulnerable side rather than the glamorous‚ public façade. The name “Gatz” is monosyllabic and unglamorous which is representative of Gatsby’s
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explain the movie to me‚ I became really confused. In chapter three of Henry Jenkins’s book‚ Convergence Culture‚ Jenkins uses The Matrix movie to define transmedia storytelling and calculate its rise in America media culture. Immediately Jenkins classifies The Matrix as a cult file‚ which plays an important role in making The Matrix a transmedia film. Jenkins cites the two important characteristics in defining a cult film. First‚ the film as to arrive to consumers as a fully fleshed out world so
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couch-bound consumers of media. The culture talks to them‚ and they talk back to the culture in its own language. —Lev Grossman‚ TIME‚ July 07‚ 2011 Media scholar Henry Jenkins explains the correlation between transmedia storytelling and fan fiction:[2] The encyclopedic ambitions of transmedia texts often results in what might be seen as gaps or excesses in the unfolding of the story: that is‚ they introduce potential plots which can not be fully told or extra details which hint at more than can be
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interned communication. It became more popular in the 2000s‚ with the 2.0 websites. The textual convergence or transmedia storytelling‚ and it is a narrative structure that expands through both different languages‚ like verbal‚ iconic‚ etc.‚ and media‚ like cinema‚ comics‚ TV‚ videogames‚ etc. Stories are told through multiple platforms. There has not been a media franchise that is fully transmedia
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PepsiCo - World Leader In Convenient Foods & Beverages Industry • Revenues – About $43 billion and over 198‚000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales A broad spectrum of beverages worldwide bringing fun and refreshment to
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The essence of parenting hasn’t changed – but the definition of who qualifies as a parent‚ and the day-to-day role of a parent‚ is rapidly evolving. More than ever‚ parents are taking to blogs and online communities to voice opinions‚ seek counsel‚ and share experiences with other parents. All of that information‚ and the access it affords to parents – and the families they are part of – provides brands and other organizations with considerations and avenues to reach the family of today. Edelman’s
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FACULTY OF ARTS GIVEN NAME Aishath LAST NAME Nuzuha STUDENT NUMBER 4787675 TUTOR NAME Faizal Nafis TUTORIAL GROUP (day/time) SUBJECT CODE BCM112 SUBJECT NAME Convergent Media Practices ASSIGNMENT NAME Research Essay DATE DUE 24/06/2014 DATE SUBMITTED 24/06/2014 CONTACT PHONE NUMBER 01123128832 I declare that this assignment is original and has not been submitted for assessment elsewhere and acknowledge that the assessor of this assignment may‚ for the purpose of assessing this assignment:
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Recent trends show that the usage of a detailed and customized transmedia story world is taking its place in companies’ communication processes. This master thesis will focus on the development and the implementation of a transmedia concept for the German production company Lieblingsfilm GmbH. The German producers Thomas Blieninger and Philipp Budweg and the directors Marcus H. Rosenmüller‚ Stefan Betz and Johannes Schmid founded the company in 2008 with headquarters in Munich‚ Germany. Lieblingsfilm
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In 2010 Accenture produced a report in collaboration with the United Nations Global Compact titled‚ "A New Era of Sustainability: CEO reflections on progress to date‚ challenges ahead and the impact of the journey towards a sustainable economy." The major finding: that 93 percent of the 766 CEOs believed that sustainability will be important or very important to the future success of their company. That’s the good news. The challenge is the reality of operationalizing this critical business strategy
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