Malaysia itself as a brand for the tourism industry and promoting on the destination that will attracts people from all the part of the world. This case study also to understand the important of tourism as a source of profit for a country and the process and strategic developed by government to promote Malaysia as a tourist destination and Malaysia as a destination brand‚ besides the campaign launched to bring a unique image and identity for Malaysia itself in tourism industry. Malaysia government
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To many‚ sustainable tourism might be interpreted as sustaining attractions just to ensure there is a continuation of visitors and tourists coming in. However‚ this understanding is too juvenile. According to a 1987 report‚ Our Common Future‚ sustainable development is define as development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (WCED‚ 1987). Fundamentally‚ sustainable development ‘advocates the wise use and conservation
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ACKNOLDGEMENT I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking. I would also like to take the opportunity to thank Mr. Kapil(Sales Executives)‚ Mr. Gaurav(Sales Executives-WFT)‚ Mrs. Dimple Mucchal (FIT)‚ Mrs. Bhavna Tandon(FIT) and all the other employee
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also to sum up the vivid world of tourism. The subject matters introduce the students to the socioeconomic‚ environmental and cultural impact of the tourism industry. It also gives an overview of the travel sectors – their development‚ composition‚ and role in tourism as well as the different trends and types of operation of each sector. ◙ Desired learning Results At the end of the semester‚ the students should able to: 1. Understand how tourism works and how it can be made to work
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Travel and Tourism Industry‚ measures and indicators used to monitor performance. Also some examples of tour operators and airlines environmental projects have been discussed to understand the tourism organizations measures implement for the development of sustainable tourism. Strategies used to overcome limitations and benefits of sustainable tourism are also explained with a number of significant points in order to highlight the importance of sustainability in the Travel and Tourism Industry. Books
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been the most significant influences on the planning and development of tourism over the past ten years. Introduction With the development of the entire society‚ tourism industry has become one of the most powerful industries in the global economic development. The status of the tourism industry in the economic development is gradually enhanced and it plays an important role in the national economy. The World Tourism Organization forecasts that international arrivals will be up to 1.6 billion
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1Introduction to Tourism * 2. Learning Objectives Understand what tourism is and its many definitions. Learn the component of tourism and tourism management. Knows the benefits and costs of tourism * 3. Introduction Tourism is the leader in the production of new jobs. Tourism has developed an important part of the economic foundation of many countries. Growth rate of services sector faster than any other. * 4. Tourism – Myths and Realities Myths RealitiesThe majority of tourism in the world
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Macau has developed its tourism sector when there was a rapid growth on the gaming industry since the 70s. However‚ there is no longer a comprehensive tourism planning at that time. It was until 1980s‚ the Portuguese government has tried to preserve the cultural influence over Macau after 1999. By preserving the mixture of Eastern and Western cultures in Macau‚ it paved the way for the development of cultural tourism in Macau. Nowadays‚ the development of cultural heritage tourism is significantly successful
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also go to people who supported me directly and indirectly to complete this project within the given time. TABLE OF CONTENTS CHAPTER#1 INTRODUCTION & INDUSTRY PROFIL CHAPTER#2 LITERAATURE REVIEW 2.1 SECTION A (RESPONSIBLE TOURISM) 2.2 SECTION B (OBJECTIVES) 2.3 SECTION C (WHY) 2.4 SECTION D (RESEARCHED MODEL) 2.5 HYPOTHESIS CHAPTER#3 DATA DESIGN/RESEARCH DESIGN 3.1 SAMPLE 3.2 SAMPLE SIZE 3.3 SAMPLING TECHNIQUE 3.4 DATA COLLECTION 3.5 DEMOGRAPHIC FACTOR 3.6 SURVEY
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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