Burton Snowboards: Building a Sport California State University‚ Los Angeles Principals of Marketing: MKT 500 Dr. Iksuk Kim Fall Quarter 2007 Arredondo‚ Belen Enriquez-Marquez‚ Martin Fuentes‚ William Hung‚ Sheng Hsiung Wei‚ Dan 1) The environmental forces influencing the snowboarding industry are: Social: Winter Sports declining  Alpine Skiers 1993 10.6 million 4.6% USA  Alpine Skiers 2003 6.3 million 2.6% USA Demographics 80% participants were under
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bohemian culture of Southern California. By the late eighties he had developed his signature style‚ using "dirty" type and non-mainstream photography. He would later be dubbed the "father of grunge." Carson went on to become the art director of Transworld Skateboarding magazine. Among other things‚ he was also a professional surfer and in 1989 Carson was qualified as the 9th best surfer in the world. His career as a surfer helped him to direct a surfing magazine‚ called Beach Culture. This magazine
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WHAT IS NAIL POLISH? A non-polar coating used to decorate fingernails and toenails. Its composed of several different chemicals that give it strength‚ flexibility‚ and resistance to chipping and peeling. WHAT IS IT MADE OF? 1. First‚ solvents are used to mix together all the ingredients in a nail polish to yield a uniform liquid product. a. The type and amount of solvent determines how thick a polish is and how long it takes to dry b. Most Common solvent- ethyl acetate. c. Ill talk more about
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References: Janata‚ J. (2008). Can Stress Be Beneficial. Retrieved from http://abcnews.go.com/Health/StressOverview/story?id=4668139 Selye‚ H. (1987). Stress without Distress. Location: Transworld‚ London. What Is Eustress. (2012). Retrieved from http://www.wisegeek.com /what-is-eustress.htm
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1. What is a renewable resource? Why is ethanol described as a renewable resource? * A renewable resource is a natural resource with the ability to reproduce through biological or natural processes and replenished with the passage of time. Renewable resources are part of our natural environment and form our eco-system. * Ethanol fuel is ethanol (ethyl alcohol)‚ the same type of alcohol found in alcoholic beverages. It is most often used as a motor fuel‚ mainly as a biofuel additive
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friend’s older brother‚ who has been snowboarding a lot longer than you have do something‚ you’re going to try and emulate it. Media plays a large role in the socialization of snowboarders as well. Three main snowboarding websites/magazines are Transworld Snowboarding‚ Snowboardmag‚ and Snowboardermag. Many people interested in snowboarding visit these sights‚ and read the magazines to catch up on videos‚ photos‚ and interviews of their favorite pros. There are also more mainstream outlets through
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Parts Industry/ USA /deviations‚ betas and correlations/ Module: Financial Markets Module leader: Prof. György Komáromi Written by László Földvári Industry Analysis I have choosen five companies from the Capital Goods sector / Autoparts Industry/ Nasdaq. The industry analysis is the essence and first step of getting a clearer view of the market players. We have to know the most important macroeconomical circumstances of industry as well. In the following pages I am going to analyze
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international outreach‚ established in an effort to cater to younger‚ less affluent consumers. Founded in 2001‚ Abercrombie developed Hollister as a concept brand for high school teenagers who could not afford the parent company’s offerings. According to Transworld‚ “over the first few years of the new millennium‚ growing interest in surfing helped perpetuate mainstream attention though Blue Crush and MTV’s Surf Girls” (Hunter); Hollister helped bring surfing into the mainstream‚ and popularize it‚ with its
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efforts‚ then check yourself on whether you are currently committing the following ten mistakes to global sales failure: 1. "I have all kind of products to offer." All I need to hear is what my customer wants." A businessman interested in exporting autoparts to the Orient told me that he had the resources to furnish literally any automobile product that a customer wanted. I said‚ "That type of thinking won ’t work." He was taken aback‚ but persisted‚ "You don ’t get it. My company works with hundreds
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References: Collins‚ B.‚ McDonald‚ T.‚ & Mousa‚ J. A. (2007). The rise and decline of autoparts manufacturing in the Midwest. Monthly labor review‚ 130(10)‚ 14-20. Finch‚ J. (2012). Managerial marketing. San Diego‚ CA: Bridgepoint Education‚ Inc. Kierzkowski‚ H. (2011). A new global auto industry?. China and world economy‚ 19(1)‚ 63-82. Klier
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