SPSS for Beginners Copyright © 1999 Vijay Gupta Published by VJBooks Inc. All rights reserved. No part of this book may be used or reproduced in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher except in the case of brief quotations embodied in reviews‚ articles‚ and research papers. Making copies of any part of this book for any purpose other than personal use is a violation of United States and international copyright laws
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Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?” The information that is needed for Martha and her investors to evaluate their opportunity is setting attainable objectives and goals for their product. Their Mission statement would probably be “To help you control your pest problem with ease.”
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One April morning‚ Martha House‚ president of Trap-Ease‚ entered her office in Moncton‚ New Brunswick. She paused for a moment to contemplate the Ralph Waldo Emerson quotation that she had framed and hung near her desk: “If a man [can] make a better mousetrap than his neighbor … the world will make a beaten path to his door.” Perhaps‚ she mused‚ Emerson knew something that she didn’t. She had the better mousetrap—Trap-Ease—but the world didn’t seem all that excited about it. Martha had just
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TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2) 10 POINTS 1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points) Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however‚ Martha could improve it. Women are too broad of a group so she should segment women into
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Trap-Ease America: the big cheese of mousetraps case Case Analysis: A group of investors had formed Trap-ease America in January after it had obtained worldwide rights to market the innovative mouse trap. The group then hired Martha to serve as president‚ and to develop and manage trap-ease America organizations. Even though the product is well designed‚ and is bringing a new idea to the market‚ by using a good trap to catch the mice‚ it didn’t bring much profit to the company. Even after winning
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COMPANY CASE: TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS. Question No. 01: Martha and the Trap-Ease America investors believe they face once in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? Answer: Once in-a-lifetime opportunity‚ specifically in the case of selling a product can be best availed by:  Developing effective strategic plans 
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Trap-Ease the Big Cheese of Mousetraps By Ahmad Nader Fasseeh to Prof. Ashraf Talaat For Marketing Class MIBA ESLSCA school of Business Alexandria Egypt Martha and the Trap-Ease investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? First of all there are four primary areas for assessment that should be considered. 1. People Behind
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Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity? By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However‚ from this case it doesn’t seem thatMartha‚ the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there
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Case 1. Trap-Ease America: The big cheese mousetrap. ------------------------------------------------ 1.In order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice. If there are - their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Easeis the only innovative mousetrap on the market‚ Martha and investors are able to use thisopportunity.Group would write
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Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
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