Alicia Foote Activity 1.5 – Case Study: Trap-Ease America BSAB/MGMT 311: Principles of Marketing March 30‚ 2014 Introduction To succeed in today’s competitive marketplace‚ companies must be customer centered. They must win customers from competitors and then keep and grow them by delivering greater value. A company’s success is no longer merely determined by the product it offers‚ as today things are much more complicated due to the sheer number of companies
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Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes‚ that if the company doesn’t get their marketing/sales strategy correct‚ within a specific time period‚ all their hope for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather
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and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America
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2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
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|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24‚ 2012]
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1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap‚ it is necessary to evaluate the values of which market segments will be best served by the product‚ the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts‚ she defined the market segment and their values as women responsible for
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1) Martha is the president of the Trap ease company but it doesn’t seem that they have done enough research on the product. Is the product a necessity and the market really in need of such a product? They just speak how innovative the product is a new invention and they just rave about it. I do agree that they have some presentable features‚ such as it can also be used as use and throw‚ it is not messy and the safety aspects of the product. But a mission statement that there would be nothing better
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Al Capone “The Big Cheese” Alphonse Gabriel "Al" Capone (January 17‚ 1899 – January 25‚ 1947) was an American gangster who led a Prohibition-era crime organization. The Chicago Outfit‚ which then also became known as the "Capones‚" was devoted to smuggling and bootlegging liquor‚ and other illegal activities such as prostitution‚ in Chicago from the early 1920s to 1931. “The Big Cheese” is the head of the gang in a given area defined as territory. And Al Capone was just that in Chi-town.Born
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Running head: CASE STUDY TRAP-EASE AMERICA 1 Case Study: Trap-Ease America Marketing Questions for Discussion 1. The information they need to evaluate this opportunity will be: What kind people actually buying their product? They need to know this to target their real consumers. Their customers’ income level. By knowing this‚ they will see the reason of people who still buy those spring-loaded traps. Are there better products in the market? If so‚ no wonder why
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By winding the spring on your mousetrap car‚ you store energy in the spring as potential energy. This stored potential energy will convert energy into kinetic energy as the mouse-trap car begins to move. But there is friction and in order to overcome friction you have to do more work. Friction converts energy into heat and sound which takes away energy from your motion‚ causing the car to stop as its energy is turned into other forms. When designing a mousetrap car‚ there are two variables that
Free Energy Potential energy Conservation of energy