In Chinua Achebe’s No Longer at ease Obi Okonkwo is a Nigerian man who gains a scholarship from the U.P.U to study in England. Upon his return to Africa he is confronted with the corruption that exist within the Nigerian government. In this essay I will look at the conflict that exist within Obi after he accepts his first bribe. Also there will be looked at how the guilt that Obi experiences because he is caught between two worlds‚ impacts said conflict within him. Furthermore I with look at how
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Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market
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Trap-Ease America 1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?” The information that is needed for Martha and her investors to evaluate their opportunity is setting attainable objectives and goals for their product. Their Mission statement would probably be “To help you control your pest problem with ease.”
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1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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Case Study: Trap Ease America 1. First of all‚ Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this‚ Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product‚ Trap-Ease America‚ is the most efficient and the supplies she uses are the best quality with a decent or lower cost‚ then she should take the opportunity. Next‚ the mission
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|Marketing Assignment | | | |[Trap-Ease America Company Marketing Analysis] | | | |[April 24‚ 2012]
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Trap-Ease America: the big cheese of mousetraps case Case Analysis: A group of investors had formed Trap-ease America in January after it had obtained worldwide rights to market the innovative mouse trap. The group then hired Martha to serve as president‚ and to develop and manage trap-ease America organizations. Even though the product is well designed‚ and is bringing a new idea to the market‚ by using a good trap to catch the mice‚ it didn’t bring much profit to the company. Even after winning
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1. For Martha to best assist Trap-Ease America to take advantage of the opportunity of profiting from providing its customers with a better mouse trap‚ it is necessary to evaluate the values of which market segments will be best served by the product‚ the strategic and long-term goals of the company and define the marketing concepts and mission orientation through which they will meet those goals. In Martha’s initial efforts‚ she defined the market segment and their values as women responsible for
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1) Martha is the president of the Trap ease company but it doesn’t seem that they have done enough research on the product. Is the product a necessity and the market really in need of such a product? They just speak how innovative the product is a new invention and they just rave about it. I do agree that they have some presentable features‚ such as it can also be used as use and throw‚ it is not messy and the safety aspects of the product. But a mission statement that there would be nothing better
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