Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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AGENCY PROBLEM OF KFC SUBMITTED TO: BINDU KHANAL (FACULTY‚ APEX MBA) SUBMITTED BY: ASHMITA LAMICHHANE NAMRATA MAINALI SMRITI GAUTAM (PARYA) Introduction to agency problem Agency Problem is an economic‚ political‚ legal and corporate governance concept that aims to explain the difficulties in motivating one party (the agent) to act in the best interests of another party (the principal) instead of in his own interest. A conflict of interest inherent in any relationship
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The European Tours - TUI Travels Plc TUI Travels Plc is one of the world’s leading leisure travel companies with over 250 of the best loved and market leading travel brands in 180 countries and more than 30 million customers. Question 1 - Value Chain Value chain analysis is the process in which a firm identifies its primary as well as secondary activities that add value to the final products or service. Primary activities. Inbound logistics – TUI Travels Plc has a global supply chain which
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Agency Theory Description Agency theory describes the relationship between principals (shareholders‚ investors and owners) and agents (management). Theoretical discussions in business and academia may be a modern phenomena‚ however the dynamics surrounding agency relationships have been around since the dawn of barter and exchange. Most business relationships are fundamentally agency relationships. In simplistic terms principals have interests and goals to which they have transferred the
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Although both GDP and HDI measure the standard of living in a nation through one statistic‚ GDP is less comprehensive than HDI‚ making it not reflect societal well-being as all-rounded as HDI. GDP show total income of a country‚ indicating that only economic growth is taken into consideration. However‚ through means and expected years of schooling‚ life expectancy at birth and gross national income per capital‚ HDI can cover three dimensions: education‚ health and living standard‚ making HDI serve
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References: 13 I-BACKGROUND INFORMATION ABOUT THE EVENT: Oslo is the richest growing city in Europe. It is now evaluating the possibility of organizing the winter Olympic games 2022. In fact‚ the city council decided to establish the city Agency Oslo2022 which main task is to develop a plan for the winter games. Oslo is possibly the only city in the world to be able to organize the winter Olympic games in an urban setting. Indeed‚ it has a special location between fjords and forests‚ and
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Agency theory Agency theory identifies the agency relationship where one party‚ the principal‚ delegates work to another party‚ the agent. In the context of a corporation‚ the owners are the principal and the directors are the agent. This model of corporate governance and subsequent research focused on resolving conflicts of interest between corporate management and shareholders (Jensen and Meckling‚ 1976) and has largely adopted an agency theory approach. Key assumption is that the principals and
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TABLE OF CONTENTS 1. INTRODUCTION 2. DEFINITION OF TRAVEL INCENTIVE 3. THE INCENTIVE TRAVEL INDUSTRY 3.1. SIZE OF THE INCENTIVE TRAVEL INDUSTRY 3.2. TARGET GROUPS OF TRAVEL INCENTIVES 3.3. COMPANY’S OBJECTIVES FOR INCENTIVE TRAVEL INITIATIVES 3.4. LIMITATIONS OF TRAVEL INCENTIVES 4. CHALLENGES AND FORECAST 5. SUMMARY BIBLIOGRAPHY 3 3 4 4 4 5 5 6 7 8 II 1. INTRODUCTION Travel incentives enjoy widespread application in the organizational milieu. Huge companies as Mercedes-Benz‚ General Motors
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I chose to write a report about the YWCA Pierce County‚ located on 405 Broadway St‚ Tacoma Washington. The YWCA or Young Women’s Christian Association is one of the oldest and largest women’s organization in the nation‚ serving over 2 million women‚ and their families at more than 1‚300 locations across the United States. The original Christian perspective is still strong in many of the national associations‚ but some have changed their focus to be more of a social and community based program. The
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GENERAL 1-1. PURPOSE. This policy defines specific guidance for approved allowances during official government travel and requirements needed to process authorizations and vouchers within the Defense Travel System (DTS). It also provides guidance on the Government Credit Charge Card (GTCC) usage to ensure personal accountability when obligating the government funds for travel. The proponent for this guidance is the U.S. Army Special Operations Aviation Command (USASOAC)‚ Comptroller Office
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