2. Travel and Tourism industry: the structure and the three technology “revolutions” 2.1 Travel & Tourism industry in numbers and the main players: Travel & tourism industry is one of the largest and fastest growing industries in the world; globally‚ in 2012‚ it generated $2 trillion in direct GDP1‚ which corresponded to 2.9% of the world GDP. Also in terms of employment‚ its importance is highly pronounced‚ with a total contribution2 of 8.7% of world employment‚ the travel & tourism industry
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principles of marketing in the travel and tourism industry also as the key points affecting marketing environments and its function in different segments of the tourism industry. Analyzing the function of marketing as a management instrument‚ understanding the roll of marketing mix in the tourism sector and at last but not least learn how to use the promotional mix in the sector. Contents 1. Presentation Sheet 1 2. Objectives 2 3. Content 3 4. Introduction 4 5.
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Marketing in Travel and Tourism July Assignment Andreea Florina Tancau ID: 11727 Table of Contents Trailfinders – introduction 2 Task 1 2 A 2 B 4 C 4 Task 2 5 A 5 B 5 C 6 Task 3 6 A 6 B 7 Task 4 7 A 7 Fig 4.1 Integrated marketing communication 8 B 9 References 10 Trailfinders – introduction Trailfinders is a tourism agency‚ founded by Mike Gooley‚ a former SAS officer. It dates from 1970. At the beginning‚ the company had four employees but because of a successful
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Brochure about UK Travel and Tourism Organisation Tour Operators are usually a person or a company that puts together travel packages. These packages combine travel with normal tourist destinations and there are sold in a package. The tour operators have contracts with hoteliers‚ airlines and ground transport providers. They produce brochures to distribute their holidays and short-break packages example of a tour operators in UK are Thomas Cook and Thomson. Transport providers allow tourists
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Investigating travel and tourism industry There are 8 main components of travel and tourism industry. They are : 1- Accommodation- this is the most important component in the travel and tourism industry. Accommodation may include hotels‚ guest-houses‚ lodging-houses‚ bed and breakfast‚ inns and motels. 2- Transport- a good transportation system is very important for a travel and tourism industry‚ whether people are on business‚ travelling for leisure or visiting friends and
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have a loyal customer base in their local area. Also they are independently owned. They are usually found in the back streets rather than on the high street or in shopping centres. An example of an independent agent is fails worth travel. The role of an independent travel agent is to sell holidays; they give advice on destinations and provide excellent customer service to their customers in hope of building up repeat customers. Independent agents offer a range of products and services such as tailor
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The Travel and Tourism Sector 14th November 2012 Table of Contents Title Page 1 Table of Contents 2 Introduction 3 Task 1: The history and structure of the travel and tourism sector 4 Task 2: The influence of local and national governments and international agencies on the travel and tourism sector 8 Task 3: The implications of political change 10 Task 4: Investigate the effects of supply and demand on the travel and
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BTEC National Certificate in Travel and Tourism Level 3 The Business of Travel and Tourism Task 1 P1 Describe the travel and tourism business environment‚ providing examples of organisations. Submission date: 11th October 2010 Business in Travel and Tourism is important in the industry; it also includes a wide range of different events and services. For this task‚ we would be looking at different organisations such as the public sector‚ private sector and the geographical importance
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Travel and Tourism [Name of the Writer] [Name of the Institution] Table of Contents The Travel and Tourism Sector Introduction The biggest and fastest growing industry in United Kingdom is the tourism industry. The common purpose of the industry is to provide goods and services to the tourists. However‚ defining tourism is not as simple as it seems to be. It is a complex industry. Tourism includes such activities of people that are carried out during travelling
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------------------------------------------------- Tourism and Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour
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