The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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The World Tourism Organization had its initial stages as the International assembly of Official Tourist Traffic relations set up in 1925 in The Hague. It was renamed the International Union of Official Travel Organizations (IUOTO) later than World War II and shifted to Geneva. IUOTO was a scientific‚ non-governmental organization‚ whose relationship at its climax included 109 National Tourist Organizations (NTOs) and 88 Associate Members‚ among them private and public groups. As tourism raised and
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Travel agents in the Bahamas A Design for Destiny Travel Located: East and Shirley Streets Nassau‚ New Providence Premier Travel Located: Collins Avenue Havanatur Bahamas Travel Agency Located: East Bay Street Shopping Plaza Leisure Travel & Tours Ltd Located: Montgomery Street Majestic Travel Located: Hillside Manor Best Island Travel & Tours Located: Grand Bahama International Airport First Class Travel Consultants Located: Thompson Boulevard Exuma Travel Services/Via Sky Unlimited
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Baldeo Persaud NT1310 Unit 7 Assignment 1: Refraction‚ Reflection and Optics A good example of refraction of light and reflection of light is a rainbow. Sunlight enters the rain droplet at a specific angle and the rain droplet separates the white light into many different colors. This angle is a fixed measurement between your eye and the sun. What color is refracted depends upon the critical angle‚ which is the angle the sunlight strikes the back of the rain droplet. Red light bends the least
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TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6‚ Number 2‚ Autumn 2011‚ pp. 139-158 UDC: 338.48+640(050) ECONOMIC POTENTIAL OF TOURISM: A CASE STUDY OF AGRA Surabhi Srivastava University of Lucknow Tourism in its broadest generic sense can do more to develop understanding among the people‚ provide jobs‚ create foreign exchange and raise living standards than any other economic force. India is world famous for the city of Taj -Agra. There are a number of other tourists
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pleasure. Everyone wants to travel to most beautiful tourist’s destinations‚ natural places and man-made creations. We‚ human beings‚ explore‚ discover and observe unwanted sceneries for educational‚ business and leisure purposes. Within limited visit time‚ we gather new things that we got from our journey. We travel through air‚ sea and land transportation‚ with or without money to spend for travelling. Even if you are young or old‚ man or woman‚ everyone can travel. Travel gives us wisdom‚ the wisdom
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Hospitality Management 18 (1999) 331}343 Life and tourism in the year 2050 Abraham Pizam* Department of Hospitality Management‚ University of Central Florida‚ P.O. Box 161400‚ Orlando‚ FL 32816-1400‚ USA Abstract This article is an essay that represents the author ’s personal vision of life and the state of the tourism industry in the year 2050. It describes the major expected developments in the areas of environment‚ demographics‚ economy and business‚ lifestyle and values‚ politics‚ housing
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UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry‚ providing a sound basis for further study. You will find out about the nature of the industry‚ its size and scale‚ and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors
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NT1310 Unit 7 Exercise 1 1. Crosstalk: A disturbance caused by electromagnetic interference‚ along a circuit or a cable pair. A telecommunication signal disrupts a signal in an adjacent circuit and can cause the signals to become confused and cross over each other 2. Waveguides: A circular‚ elliptical or rectangular metal tube or pipe through which electromagnetic waves are propagated in microwave and RF communications. The wave passing through the medium is forced to follow the path determined
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