Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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GOVERNMENT Governments are involved with tourist organizations at both international and national levels. The role of government is an important aspect of tourism which involves policies and political philosophies. In the developing countries‚ where tourism is still new‚ the public sector controls tourism activities‚ where they have Ministry of Tourism (e.g. Embratur in Brazil)‚ which have the following duties: Licensing‚ supervision and control of the different components of the tourism industry
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* 2.3 Water * 3 Other modes * 4 Components of a mode of transport * 5 Worldwide comparison of the most important transport modes * 6 See also * 7 References | [edit] Air Main article: Aviation Air France Airbus A318 landing at London Heathrow Airport A fixed-wing aircraft‚ typically airplane‚ is a heavier-than-air craft where the movement of
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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NATIONAL DIPLOMA LEVEL 3 Travel & Tourism a 2010/11 Student name: | Unit/Module: Unit 9 | Assignment Title: Retail Travel Operations | Lecturer: Emma-Jayne Smith | Date Issued: 09/01/13 | Final Grade Awarded | DEADLINES | PASS | MERIT | DISTINCTION | Assignment 1 (P1/P2/M1/M2 & D1)Assignment 2 (P3/M3/D2)Assignment 3(P4 & P5)The unit Final work | 08/02/1308/03/1328/03/13 | Lecturer to circle and initial | | | Grading Criteria | Met | Grading Criteria | Met | Grading Criteria
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Philosophical and Political Background Swift has at least two aims in Gulliver’s Travels besides merely telling a good adventure story. Behind the disguise of his narrative‚ he is satirizing the pettiness of human nature in general and attacking the Whigs in particular. By emphasizing the six-inch height of the Lilliputians‚ he graphically diminishes the stature of politicians and indeed the stature of all human nature. And in using the fire in the Queen’s chambers‚ the rope dancers‚ the bill
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Travel Tracer Pg.25 Controller is introduced The Controller is Mustapha Mond. He is the resident controller for Western Europe. The Controller is man of middle height‚ black hair‚ a hooked nose‚ red lips‚ and eyes that are dark and piercing. The Controller talks to the students about the past‚ and seems to be the only knowledgeable person on the history of human kind. He talks of the bible‚ mothers‚ home‚ and the moral values of humans back then. The students find this very intriguing‚ which tells
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FOUNDATION DEGREE IN TRAVEL & TOURISM MODULE: FTH 104 TRAVEL ‚TOURISM AND HOSPITALITY ENVIRONMENT ESSAY 1.Introduction The tourism‚ travel and hospitality industry is a complicated subject. The situation and the related information will be improved and changed through various issues and diversification of the worlds. Why people wan to go to travel? What motivated people have a trip? Where people want to spend time to visit? What kind of tour routes more popular? What the services and facilities
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Transport for London (TfL) aims to keep London moving and to continuously improve the standard of living in the city. The constant growth in population however is making this aim increasingly challenging. It is crucial for Transport for London to continue to improve their service if the city’s success is to continue. (Transport for London‚ 2015) In 2014 TfL identified their main priorities for the foreseeable future‚ safety and reliability‚ maximising capacity from the existing network and meeting
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2008 Travel and Tourism GCE AS and A Travel & Tourism Teachers’ Guide 1 Contents GCE AS and A Level Travel and Tourism Teachers’ Guide (03/09/10) Page 1. Introduction 1.1 - Rationale 1.2 - Overview of New Specification Support for Teachers 2.1 - Resources 2.2 - NGfL Cymru 2.3 - Websites Unit Guides AS 3.1 - Unit 1 : Introducing Travel and Tourism 3.2 - Unit 2 : Investigating Tourism Destinations 3.3 - Unit 3 : Marketing in Travel and Tourism 3.4 - Unit 4 : Working with customers in Travel and
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