Case Study 1: STA Travel Island Table of Contents Background: STA Travel 3 Alternative 1: Second Life 3 Advantages 3 Disadvantages 3 Alternative 2: Pinterest 3 Advantages 3 Disadvantages 3 Alternative 3: Marketing to the Alumni 3 Advantages 3 Disadvantages 3 Background: STA Travel STA Travel was founded in 1979. They have marketed themselves as the world’s largest student travel organization. Since the time they were founded‚ they have grown to include several countries
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History/Situation: STA Travel is a subsidiary of a privately held company‚ Diethelm Keller Holding LTD‚ marketing as "the world’s largest student travel organization helping students travel in over 90 countries". Historically‚ STA utilized retail travel agencies located near or on college campuses; however the Internet has introduced new online competitors. The internet is predicted to account for more bookings than offline alternatives. In response to STA’s global customer base‚ STA delegated
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Why we travel ? Why do we travel ? As Pico Iyer mentioned in his article “ Why We Travel “ Travelling gives us the advantage of losing all of the stress around; moreover‚ it lets us enjoy a deep break. In addition‚ travelling uncovers the other cultures with a way that hearing or reading about cannot cover. Further more‚ travelling is more about feeling younger and reliving your life‚ it is about taking life slower so you could enjoy every moment in it. Iyer explained in his article how living
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of this report is to identify every segment of marketing procedure regarding to this company. General Objective: The core objective of working on this project adheres to identify the overall recruitment and selection process of Northern air & travel agency Ltd and obtain comprehensive knowledge to understand its underneath strategies. Specific Objectives: ? Researching on the primary activities of recruitment process including of collection of applications‚ selecting the short listing‚ training
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group led by a tour guide? Some people prefer to travel all by themselves. But i think the best way to travel is in a group led by a tour guide. When i travel in a group led by a tour guide‚ i don’t have to worry about when‚ how long to travel‚ which places to go to. I also don’t have to worry about the local language and customs. The only thing i have to worry is enjoying myself. Firstly‚ i don’t have to worry about when or how long to travel. I only have to choose where i want to go and look
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depend on the distance we are going to travel. There is also a difference between public transport in a town and between towns. People who take any type of transport to their work or school are called commuters. The second part in transport is private and it means for instance a car‚ a bike or a motorcycle. I live in Sokolov so I go to school on foot but next school year as I will start to attend some University I’ll become a commuter. In case we decided to travel‚ we have to know the destination.
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Gulliver’s travel was one of the famous satirist novels written in 1726 by the most famous satirist in all JOHNATHAN SWIFT.” before understanding the novel and the satire hidden in the novel‚ we can explain the satire as‚ “Satire is a technique employed by writer to expose and criticize the corruption and injustice of an individual and also in the society” Swift wrote a lot of satiric pieces such as “the tale of tub “which is the satire on corruption in religion and learning he also wrote political
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future work of business travel agencies Nevmerzhitskaya‚ Julia Master’s Thesis Degree Program of Tourism 2013 Abstract Date of presentation Degree programme Author or authors Julia Nevmerzhitskaya Title of the thesis Scenarios of the future work of business travel agencies Group or year of entry YMA11 Number of pages and appendices 68 + 2 Supervisor(s) Jarmo Ritalahti This study focused on the future work of travel agencies in the business travel segment. It aimed at
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Troutman 1 Troy Troutman Mrs Hazleton English 10p February 19 2015 Time Travel If i could travel back in time i would learn as much as i can.I would go to my child hood‚ important dates in history‚ and try to find important political dates in history as well. and try to find where did my family came from. I could enter a time machine‚ I would love to be able to go back in time when I was a child. Taking the knowledge I have now from the life lessons I have experienced‚ I would definitely
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memories that we take with us when we depart. According to Pico Iyers‚ On Why We Travel‚ he says that we travel to gain an understanding of the world and who we truly are and to turn back time to relive our youthful days. The movie‚ North by Northwest (1959) by Alfred Hitchcock‚ an influential business is mistaken for a spy and is involuntarily uprooted from his comfortable lifestyle to one on the run. Pico Iyers’ idea of travel allows us to understand the person that Roger Thornhill transformed into‚ from
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