ORGANISATION BEHAVIOUR Assignment 1 (task 1&2) Contents: . Introduction...................................................................................................Page 3 Tack 1...........................................................................................................Page 3 1.1. Organisational culture and structure......................................................Page 3 Flat Structure..............................................
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comfortable working conditions that are also classified as lower order needs. In contrast‚ motivator needs relate to the nature of work itself that consist of interesting work‚ levels of responsibility and autonomy. All of which fulfill growth and self-esteem needs that have also been recognized as intrinsic motivators (McShane‚ et al.‚ 2010). Herzberg argued that characteristics of the job itself motivate employees‚ whereas the hygiene factors prevent them from being dissatisfied. This is somehow
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r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would
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Define surface-level diversity and deep level diversity. Explain how surface-level similarity can lead to unfair discrimination. Substantiate your answer with the help of a scenario. Workforce diversity are the ways in which people in an organization are different from and similar to one another. Surface-level diversity can be defined as easily perceived differences that may trigger certain stereotypes‚ but do not necessarily reflect the ways people think or feel. Surface-level diversity includes
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The smallest of the big cats The word leopard stems from the Greek word lion and panther‚ and in ancient times‚ it was believed that it is a hybrid of both. The leopard has featured in the art‚ mythology and folklore of many countries where it has historically occurred from ancient Greece to Rome. Due to their stealth and hunting prowess (outstanding hunting skills)‚ leopard were thought to be animal manifestations (performances) of hunting deities (god) in ancient Asia and Africa. The
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with psychology that blends concepts from psychology and sociology and that focuses on the influence of people on one another. Anthropology – The of societies to learn about human beings and their activities. Political science – the study of the behaviour of individual and groups within a political environment • 6. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB • 7. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB Behavioral Science Contribution Unit of analysis Output Psychology
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_______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? 2. Gillette‚ an established market leader in shaving products‚ is planning a foray into skin care products for men. How can the company
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Organizational behaviour ------------------------------------------------- If you are made the campaign leader for a particular political party‚ how will you use your leadership skills to motivate your party men to ensure success of the party nominee in the elections? (Focus on the individual‚ motivate and apply leadership style). Leadership is a group phenomenon. It’s an influence process; that is to say‚ intentional influence is exerted by the leader over followers. It’s the behaviour of an individual
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Organisations and Behaviour (Unit 3) BTEC Higher National Diploma(HND) in Business Marketing Level 4 Module Tutor: Esther M. Aivinhenyi Student: Ionela Done CONTENT Organisational structures and culture…………………………………………………..3p Explain how the relationship between an organisation‟s structure and culture can impact on the performance of the business………………………………………4p Factors which influence individual behavioural at work……………………………….6p Compare the effectiveness of the different leadership
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References: Hanna‚ Nessim & Wozniak‚ Richard (2005). Consumer behaviour: An applied approach (2nd ed.); Upper Saddle River: Prentice Hall Inc. Hoyer‚ W.D.‚ & MacInnis‚ D. J. (2006). Consumer behaviour (4th ed.); Boston: Houghton Mifflin Company. Schiffman‚ L. C. & Kanuk‚ L. L. (2004). Consumer behaviour (8th ed.)‚ New Jersey: Prentice Hall. Solomon‚ M. R. (2002). Consumer behaviour: Buying‚ having‚ and being (5th ed.). New Jersey: Prentice Hall. 10
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