MICRO AND MACRO MARKETING ENVIRONMENT Introduction Micro marketing Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization‚ the market‚ the suppliers‚ market intermediaries and the marketing mix. The micro marketing environment that surrounds organisations can be complex by nature‚ however the company has an element of control over how it operates within this environment. Macro marketing Refers to the external
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SAU LECTURE NOTE ON ECO 213 INTRODUCTION TO MACROECONOMICS I COURSE OUTLINE 1. Nature and scope of macroeconomics • Macroeconomics defined • Why study macroeconomic • Macroeconomic theories • Relationship and interdependency of microeconomics and macroeconomics • Drawbacks of macroeconomics 2. National income accounting • Definitions • Concepts associated with national income •
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INTRODUCTION Furniture is the movable articles for use in a home or office (i.e. chairs desks‚ cabinets‚ closets‚ etc.). It may be made of wood‚ metal‚ plastics‚ stone‚ glass‚ fabrics‚ and related materials. It ranges from the simple pine chest or country chair to the elaborate marquetry-work cabinet or gilded console table. It is usually movable‚ though it can be built-in‚ as are kitchen cabinets and bookcases. It can either reveal or hide how it was constructed‚ and it can be highly stylized.
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If you were having a conversation with a Keynesian and a Classical economist‚ and the conversation turned to why the economy is experiencing high unemployment and what the government should do about it‚ how would each economist explain unemployment and what policies would each advocate? If I were having a conversation about why the economy is experiencing high unemployment and what the government should do about it‚ with a Keynesian and a Classical economist I think that the economists would explain
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days are none other than the modern trends that exist now and ceased to exist in the past. What are trends exactly? According to Wikipedia: “trends are behaviors that develop among a large population that last longer than ten years. These trends usually occur in fashion‚ business or technology.” Every generation has different trends‚ and like changes‚ trends are not everlasting and they are replaced with newer trends every now and then. For many people‚ trends might seem insignificant and redundant
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According to Elliot et al (2010) the five components of the macro-environment are the • political environment – changes in laws and government influence‚ • economic environment – buying power and spending patterns ‚ • socio-cultural environment – people component; age‚ sex‚ race‚ location ‚ corporate social responsibility‚ • technological environment – advances in technology changing how we communicate‚ and; • legal environment – societal values‚ perceptions‚ preferences and behaviors. Example
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overview of the furniture manufacturing company Adorn expanding its sales operations into a foreign country and the consequences of such a decision. The assignment covers: The decision to go global and how to Adorn should choose which country to expand its operations into. Discussed are such aspects as G.D.P. and demographic trends The U.S.A. is the proposed country to expand into. With this‚ data was gathered from many different sources to analyse the country and trends of the U.S. economy
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Living and Dining Room Furniture Issues in the Market The vast majority of households struggle with storage issues. Furthermore‚ two fifths (42%) find it difficult to source the right size furniture for their home‚ while over a third (36%) struggle to store/display their possessions. This frustration with lack of space creates significant scope for new clever and flexible storage innovations in living/dining room furniture. Q: How does smaller housing stock affect demand for living/dining
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Macro and Micro environment: How external factor can influence marketing decisions. Introduction While the managers making efforts to take advantages of their competitors on the on the inside business structure such as to cut the cost down by simplifying the staff group‚ the macro and micro factors are escaping detection. Unlike internal environment‚ the macro and micro environments of a business are not changed by the behavior of its own whilst it is hard for most firms to be ready for reaction
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with all of the logic breaks specified by Miss Breshers. They should probably use the categories of information specified in the case for sort sequencing: first by furniture category; within each category sort by sales region‚ within each region sort by age group‚ an for each age group within each region for each category of furniture report sales
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