The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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8.0 Restaurant Trends Demographics Demographics are current statistical characteristics of a population. These types of data are used widely in sociology‚ public policy‚ and marketing. Commonly examined demographics include gender‚ race‚ age‚ disabilities‚ mobility‚ home ownership‚ employment status‚ and even location. Demographics changes will significantly affect restaurant design‚ as aging boomers enter an era of changing physical abilities and their offspring‚ alternately called the echo
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G + (X-M) o Income method→ GDP= Labour Income + Capital Income : GDP= L+K • The level of output (i.e. quantity and quality of G&S) tends to ↑ over time. Stable business cycle • Aim is for low volatility in fluctuations of actual output around its trend or potential output. Relatively stable price level • Measured by CPI o For a given period measures the cost in that period of a given basket of G&S relative to their cost in the base year. o The base yr changes every 5yrs. o H= { { o An inflation
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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1. What are your chosen company’s marketing principles? Is this company trying to provide superior quality/value products‚ to have excellent services‚ to be innovative‚ to have a valuable brand name‚ or to understand competitors / consumers through market research capabilities... etc? How and where do you find this information*? You can find this from company’s mission statement‚ advertising slogans‚ and other places (e.g.‚ company’s website‚ information for investors‚ leaflets). *This is where
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"The furniture industry in Saudi Arabia has emerged as the fast growing highly untapped industry over the past few years. With the entry of a number of real estate developers and increasing demand for residential property‚ the housing industry has witnessed tremendous growth in the past. This has infused growth in the household furniture market growth. Booming economy‚ government support and young population base coupled with other secondary factors have created a strong platform for the furniture
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Introduction This report provides a financial quarterly trend analysis for Marriott International‚ Inc. The U.S.-based company has been in the lodging business since 1957 and currently operates in more than 70 countries worldwide‚ making it one of the oldest and largest hotel corporations in the world. Marriott International’s stock is publicly traded on the New York Stock Exchange (NYSE) under the symbol “MAR”‚ which we will use to reference the company throughout this report. Our team chose to analyze
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designs and creates iPod and iTunes‚ Mac laptop and desktop computers‚ Its software includes the OS X and iOS operating system and the revolutionary iPhone and iPad. “Established in Cupertino‚ California on April 1‚ 1976 “for the first 30 years the company was called Apple Computer‚Inc but “dropped the word (Computer) on January 9‚2007” to show that Apple is not manufacturing the computers only‚ but all the electronics and computer software products. Apple releases iPod that wasn’t just for playing
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Cybercrime is nothing to new in this day and time; this has been a problem for many since the early onset of the 80’s. Although much seems to have been done to combat cybercrime over the years‚ criminals still have an advantage edge. With IT experts‚ companies see now just how important it is to involve law enforcement in the efforts to fight against computer crime. Computer cybercrime as we know it today is now used as potentially illegal activities. Many issues surrounding this kind of crime
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