! ‚:; C]JAPTE‚R. 1 rrNrD E R.qTAr\TD rN c TlrE SIJPPL]. CF{Atr]V c$l- Learning Objeetives After readingthis chapter‚ will be ableto: you 1" Discussthe goal of a supptychaia and explain the impacr of supply chain decisionson the success a firm. of 2’ rdentify the three key supply chain decision phases aud explaiu 3. Describe the cycle and pusb/pull views of a supply chain. the siguificance of eachone. 4. Classifythe supply chain macro processes a in firm. this
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other three marketers are not interested in developing specific products for. The Hypothetical Market Structure for the carbonated beverage industry is the Coca-Cola Company is the market leader. PepsiCo Inc. is the market challenger. Dr‚ Pepper Snapple Group (distributer of RC Cola) is the market follower and a market nicher is the Jones Soda Co (Beverageworld‚ n.d.). The carbonated beverage industry is very competitive. The Coca-Cola Company is the carbonated beverage market leader and PepsiCo
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1.0 Company background 1.1 Overview From the invention of the first soft drink more than 200 years ago to some of the industry’s most beloved beverage brands‚ Dr Pepper Snapple Group (DPS) has a proud legacy of innovation‚ bold and distinct flavors‚ and entrepreneurial spirit. On May 7‚ 2008‚ DPS became a stand-alone‚ publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury‚ plc which held the Cadbury Schweppes Americas Beverages business group of entities
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Cited: Abrahamson‚ Eric‚ 2004. Change Without Pain: How Managers Can Overcome Initiative Overload‚ Organizational Chaos‚ and Employee Burnout. Washington: Harvard Business Press. Abratt‚ R. & Pitt‚ L.F.‚ 1989. Selection and Motivation of Industrial Distributors: A Comparative Analysis. European Journal of Marketing‚ 23(2)‚ pp.144-53
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Dr Pepper Snapple Group‚ Inc. Energy Beverages Table of Contents STRATEGIC ISSUES AND PROBLEMS 2 DR. PEPPER SNAPPLE GROUP‚ INC. 2 PLAN OF ACTION 3 RECOMMENDED ENERGY BEVERAGES MARKETING STRATEGY 3 Goals and Objectives 3 Target Market 3 Marketing Mix 4 Product Strategy 4 Price Strategy 4 Distribution and Sales 4 Advertising and Promotion 4 STRATEGIC ISSUES AND PROBLEMS Andrew Barker‚ brand manager for Snapple beverages at the Dr Pepper Snapple Group‚ Inc.‚ has been charged
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Snapple Brand Equity Analysis The brand Snapple originated in New York in 1972‚ starting as an ‘underground favourite’‚ it grew to become a nationally recognised brand‚ obtaining strong consumer mind share .Snapple created and is part of the ‘new age’ category of non- carbonated natural ready to drink beverages‚ comprised of various juice flavours and iced teas. (Snapple Group‚ 2012). Snapple remains a dominant player in the ‘new age’ beverage category despite challenges of violent competition
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Pepper Snapple‚ Inc. is a leading producer of flavored beverages in North America and Caribbean. The success of the company is characterized by more than 50 different brands that are synonymous with the refreshment‚ fun and flavor. Some of these brands include: Dr. Pepper‚ 7UP‚ Sunkist; A&W. Some of the leading brands are number one in the market. The issue Dr. Pepper faces is related to whether or not the company should enter into the energy beverage market. In 2007‚ Dr. Pepper Snapple‚ Inc. was
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Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚
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Problem Central Problem Dr Pepper Snapple faced problems deciding whether the company should enter into the energy drink market. The energy drink market is a high growth and high-margin business. Recent rise in such functional drinks has Dr Pepper wanting to tap into this fast growing market. Dr. Pepper is one of the only major domestic carbonated soft drink companies that have not introduced a line of energy drinks. The challenge Dr Pepper Snapple faces is what would be the best way for
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Analysis 2 Category Attractiveness Analysis Group 4 * Customer needs and behavior * 100% juiced product in bottle form * Plastic bottles-enter vending market segment? * Sugar Free (I don’t know same as diet?) * Snapple + Energy product * Powder form to add to bottled water * Low calorie option (pretty low already 100-120 calories)/low carb * Large carton option in more flavors * Market or market segment size and growth rate Market Potential
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