ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Business (QCF) Unit 19: Marketing Planning (QCF. L5) Session February 2014 Course work (Word limit 3500) HND Assignment Brief Programme title ML955 Pearson BTEC Level 5 HND in Business Unit number and title Unit 19 Marketing Planning Assignment number and title 1 of 1 McDonald’s: Repositioning the Golden Arches Mo Willan Module Leader Student name Assessor (receiving the work) Dr Mo Willan‚ Richard West‚ Abu Naser
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Cadbury India- Study in strategy Abstract Cadbury is India’s biggest player in the field of chocolates‚ cocoa products and confectionary items. The company has a loyal consumer base and market defining products in many categories. Some of its brands such as “dairy milk” are referred to as the ‘gold standard’ in its field and it dominates the market share with products like Bournvita amongst its sizable brand arsenal. Introduction Cadbury was originally incorporated as a wholly owned subsidiary
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A Bull ’s Market - the marketing of Red Bull energy drink Red Bull‚ Austria ’s biggest export since Arnold Schwarzenegger‚ has methodically created and dominated the energy drink category much in the way players of the board game Risk would defeat their opponents. Dietrich Mateschitz‚ the owner of Red Bull International‚ created the highly caffeinated beverage in 1987. Five years later‚ the drink spread into neighboring countries like Hungary and Slovenia‚ followed by Germany and Switzerland.
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Aug 13‚2010 Case Analysis Mountain Dew: Selecting new Creative 1. Introduction:- Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar‚ Citrus flavor‚ and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of
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History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
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9-711-462 REV: MAY 26‚ 2011 DAVID B YOFFIE RENEE KIM Cola Wars Contiinue: Coke C an nd Pepsi in 20110 oke and Pepsi vied for “t hroat share” o of the world’ss beverage m market. For more than a century‚ Co The most intense battles in the so-called colla wars weree fought over the $74 billio on carbonated soft drink (CSD) industry in the Un nited States.1 In a “carefu ully waged co ompetitive strruggle” that llasted from 1975 through the mid-199 90s‚ both Cok ke and Pepsi achieved average annual
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9-711-462 REV: MAY 26‚ 2011 DAVID B. YOFFIE RENEE KIM Cola Wars Conti inue: Coke an Peps in 201 C nd si 10 Fo more than a century‚ Co and Pepsi vied for “th or oke hroat share” o the world’s beverage m of s market. The most intense battles in the so-called col wars were fought over the $74 billio carbonated soft m b la e on drink (CSD) indus stry in the Un nited States.1 In a “carefu ully waged co ompetitive str ruggle” that l lasted from 1975 through the mid-199
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International Trade & Academic Research Conference (ITARC )‚ 7 – 8th November‚ 2012‚ London.UK. COCA-COLA: International Business Strategy for Globalization Michael Ba Banutu-Gomez William G. Rohrer College of Business‚ Rowan University‚ USA Key Words International Differentiation Strategy‚ Global Strategy‚ International Marketing Strategy‚ Culture in International Marketing Strategy‚ Coca-Cola Strategy‚ International Distribution Strategy‚ Choosing Distributors and Channels‚ The Challenge of Distribution
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taste ‚ religions or cultures. The company had redesigned a new packaging in ways of communicating to customers such as molded HDPE plastic with funnel-shape bottom‚ sniglet-type name… Burger King has beverage contract with Coca Cola and Dr Pepper Snapple Group for North American’s market‚ coffee contract with Seattle’s Best for North America. 3. Customers Burger King has various range of customers‚ from children‚ teen‚ to adults…With every kind of customer‚ Burger King has its own menus to serve
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Nantucket Nectars’ "Juice Guys" Bottle Formula for Success With Quality Ingredients The island of Nantucket is known for its entrepreneurial spirit. Tom Scott and Tom First caught that fever nine years ago when they started peddling Nantucket Nectars in the island’s harbor. Now the self-proclaimed "juice guys" hold the number-two spot in the New Age beverage market. To say the juice guys started their company‚ Nantucket Nectars‚ on a shoestring budget would be an understatement. The two Toms
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