PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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between rich and poor. Paul Collier’s book The Bottom Billion shows what is happening to the poorest people in the world‚ and offers ideas for opening up opportunities to all. Author Howard French writes an article “Banishing Congo’s Ghosts” that is describing the poverty and violence in the bottom billion‚ specifically in the Congo. French considers different approaches to end the continuous vicious cycle of violence and poverty. In Collier’s the bottom billion he discusses the political and economic
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Service Line Development Task 2 When analyzing the community health assessment several risks and weakness are identified. There are a few risks and weakness with the current state of Oncology Services. With physicians practices already at capacity there is no room to handle the current and future demand for these services. With an aging population new cancer cases are expected to increase by 34 % in five years. Higher smoking rates also contribute to new cancer diagnosis. Another risk is the equipment
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As Ma Rainey’s Black Bottom indicates‚ an issue such as classism is not merely an ideology‚ but a way that differentiates the classes on a social and economic scale. Classism is reflected in the play where the people on the top feel they are naturally superior to those on the bottom‚ especially displayed through the set-up of the recording studio. Irvin and Sturdyvant are at the top of the economic scale and are characterized as the leaders of those below them. They feel that because they are of
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3872865-128270Michael Faraday‚ FRS (22 September 1791 – 25 August 1867) was an English scientist who contributed to the fields ofelectromagnetism and electrochemistry. His main discoveries include those of electromagnetic induction‚ HYPERLINK "http://en.wikipedia.org/wiki/Diamagnetism" \o "Diamagnetism" diamagnetismand electrolysis. Although Faraday received little formal education‚ he was one of the most influential scientists in history. It was by his research on the magnetic field around a conductor carrying
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Drawing the Color Line Drawing the Color Line by Howard Zinn the second chapter from A People’s history of the United States. The authors writes this chapter to explain racism and how it started‚ “a continent were we can trace the coming of the first whites and the first blacks-might supply at least a few clues” he wants to use history to try to explain why it started. In this chapter Howard Zinn gives us an insight on Slavery and racism in the early 17th century of America. This chapter does
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Background Information: Intro: Drawing the Color Line shows the development of racism in our country and how our society has lowered people of a different race other than caucasian to be the "have-not’s" of society. Background Information: Sometimes it is noted that‚ even before 1600‚ when the slave trade had just begun‚ before Africans were stamped by it—literally and symbolically—the color black was distasteful. In England‚ before 1600‚ it meant‚ according to the Oxford English Dictionary:
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“Evaluate the implications of defining the vision for change from the top down relative to the from the bottom up” There is really no organization that it is not faced with a changing situation. Technology and globalization are perhaps the biggest issues impacting most organizations today. The difficulties that loom for creating that change can be intimidating. How should we implement change? It’s a simple enough question‚ surely there’s a simple answer-especially since we get to do it so often
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Method of Research Descriptive Method Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies‚ averages‚ and other statistical calculations. Although this research is highly accurate‚ it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding
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When most people think of revolutions they think of massive wars. Little do they know‚ one individual can cause a revolution. In Fahrenheit 451 and The Revolution by The Beatles‚ individuals struggle to revolt against society‚ but it pays off in the end. Montag‚ in Fahrenheit 451‚ takes it upon himself to force an evolutional change on his society. In the song The Revolution‚ The Beatles take a look at the government and question whether the alternatives they propose are truly better than what
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