Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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com/fashion/fashion-articles/christopher-bailey-interview-1211 3) http://all-about-uk.blogspot.hu/2011/02/burberry.html 4) http://www.thedrum.com/news/2011/09/01/burberry-devotes-60-marketing-budget-digital 5) http://www.slideshare.net/belang64/ryan-belanger-burberry-digital-marketing-strategy#btnNext 6) http://brandburberry.wordpress.com/2011/10/20/assignment-4-burberry-marketing-program/
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space which can pave the way for them to sneak in the minds of the consumers. Once settled in they begin playing with the brain eventually creating and modifying concepts called “needs” which would have never existed. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt‚ today with the number of firms on the rise in the same industry‚ state and even the same street. Everyone is in a race either to: * Capture a customer
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School of Business and Law (SBL) Submitted By: Shegupta Begum Student ID- B0432MAMA1110 MBA-2‚ Marketing Abstract There are three parts in the assignment. Initial part contains title‚ aim and objectives of the research and a brief description of company which is required for dissertation. The second part is literature review
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information to customers easily. * MARKETING * What is marketing? * Creating consumer wants & satisfying it * Finding ways to satisfy customers effectively & efficiently. * Is to be defined as value delivering process. * Definition * Kotler “Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating‚ offering and exchanging products of value with others”. * AMA “ Marketing is the process of planning & executing
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Importadores Quetzal Importradores Quetzal (Quetzal Importers‚ in English) is an importer and distributor of a wider variety of South American and African artifacts. It is also a major source of southwestern Indian especially Hopi and Navajo authentic jewelry and pottery. Although the firm’s headquarters is located in Phoenix‚ Arizona‚ there are currently branch offices in Los Angeles‚ Miami‚ and Boston. Quetzal (named after the national bird of Guatemala) originated as a trading post operation
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THE DOWRY PROHIBITION ACT 1961 ACT NO. 28 OF 1961 [20th May‚ 1961] An Act to prohibit the giving or taking of dowry. BE it enacted by Parliament in the Twelfth Year of the Republic of India as follows.1. Short title‚ extent and commencement. 1. Short title‚ extent and commencement. (1) This Act may be called the Dowry Prohibition Act‚ 1961. (2) It extends to the whole of India except the State of Jam and Kashmir. (3) It shall come into force on such date’ as the Central Government may‚ by notification
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The story and play of the Monkey’s Paw were both alike and different in many ways. Both the play and the short story showed the story’s’ excellent elements of literature. They both included the main theme of do not mess with fate. They also showed me many other things. To begin with‚ the play was different in many small and enormous details. To contrast the character Sergeant-Major Morris‚ who was a man in the story‚ was now switched with his wife‚ who was in the play. She now proclaims that he
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GREEN MARKETING Introduction: In the last decade‚ consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas
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