CASE STUDY INTRODUCTION Tapal is a shining example of a successful brand‚ born in Pakistan‚ competing neck to neck with a formidable multinational. Managing Director of Tapal Tea (Pvt.) Ltd.‚ Aftab Tapal belongs to the third generation of a business family. A well-trained tea taster and tea connoisseur himself‚ Aftab introduced new tea concepts and developed a wide range of tea blends catering specifically to the tastes of people throughout Pakistan. BRIEF HISTORY Tapal is neither a rags-to-riches
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Andy Sammon 1) From the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted
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Joshua Hatfield ECO202 21 January 2015 Case 1 Gross Domestic Product or also known as GDP is the total market value of all the final goods and services produced within the economy in a given year. Real GDP measure the total output and does not increase just because the price increases. Real GDP uses the same prices for both years. From the information that was provided in the question we can then find what the growth in real GDP will be. The value of the real GDP’s produced in 2013 were
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Victoria Adan and the latter’s husband‚ Agapito Casili‚ to secure the judicial partition of the estate left by their deceased mother‚ Simplicia Nepomuceno‚ alleged to consist of six parcels of land which are specifically described in the complaint. Parcels 1 and 3‚ however‚ were subsequently discarded‚ the first having been sold by the parties to the municipality of Libmanan‚ Camarines Sur‚ and the second being admittedly the property of Maria Adan‚ a half sister of the parties litigant. The remaining four
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Case 1: The Case of Emily 1. Briefly recap the case and identify the most important target behavior. Provide a clear definition and why it is important to target this behavior. Emily‚ a six-year-old girl‚ has been facing significant emotional challenges at home and school. These problems have made her experience severe tantrums in the school and stopped to enjoy the activities that she used to engage in. Emily`s parents are very disturbed by her behavior and wish to develop a behavior modification
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Case Study # 1 1. Briefly describe the pathophysiology of CAD (25 points) Coronary artery disease is one of the most prominent forms of heart disease. It occurs when the coronary arteries that supply the heart blood become narrowed‚ and eventually occluded. This narrowing typically takes place because of plaque build up due to cholesterol and other fatty substances being ingested‚ also called atherosclerosis. This thickening of the artery wall can take many years‚ eventually completely inhibiting
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that is my most favorite chocolate chip cookie of all time. Some ingredients you need to complete the recipe are… 8 tablespoons of salted butter ½ cup white sugar (I like to use raw cane sugar with a coarser texture) ¼ cup packed light brown sugar 1 teaspoon vanilla 1 egg 1½ cups all purpose flour (more as needed - see video) ½ teaspoon baking soda ¼ teaspoon salt (but I always add a little extra) ¾ cup chocolate chips (I use a combination of chocolate chips and chocolate chunks) Once you have
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knowing what may happen. The pre-frontal cortex located in the front part of the brain‚ just behind the forehead is crucial for humans. It is where all of the planning‚ prioritizing and reflecting are ruled. (Berger‚ 2011‚ pg. 215) The little boy in the case study could not cognitively reason that someone may get hurt and forever change a family’s life. The capacity to understand the effects of a peer being killed is not developed like an adult. He will not reflect that the deceased child’s parents will
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Case 4. “Living by Number – Value Creation or Profit?” 1. Determine the economic earnings of MarineCorp Sdn Bhd (MarineCorp)‚ Green Port Sdn Bhd (Green Port) and Sungai Emas Sdn Bhd (Sungai Emas Port) Economic Earnings = NOPAT – (WACC x Average Invested Capital) = NOPAT – Capital Charged (a) MarineCorp Sdn Bhd Economic Earnings = RM 15‚128‚917 – RM 854‚306 = RM14‚274‚611 (b) Green Port Sdn Bhd Economic Earnings = RM 31‚381‚168 – RM 45‚969‚400 = (RM 14‚588‚232) (c) Sungai
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will currently be focusing on; as an identification and a potential information device. The first use for the biochip was monitoring fisheries in the early 1980 ’s; it quickly moved to tagging pets‚ luggage‚ and monitoring mailed packages. Some chips are already in use in children ’s backpacks and are a feature on some cellular phones‚ which enables parents to know where their child is at any given point in time. But the real controversy on this topic comes in with people ’s concern about Big
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