ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Why do entrepreneurs start a business? Mainly‚ to make a profit and the South African company Simba‚ which produces a convenient snack‚ crispy chips‚ has so far done just that. They have become a booming business‚ expanding on their range of flavors for their chips. They have teamed up with Pepsi‚ and converted their food only company to a food and beverage supplier to many outlets throughout South Africa. Simba has become such a popular and well-known brand because the eight different functions
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do: We will put potato pieces of similar sizes in to test tubes of different concentrations of sucrose solution‚ and measure any changes in mass and length. Affecting Factors: There are a number of factors which can affect our results. We need to keep them all the same‚ and make sure that the only thing that changes is the concentration of the sucrose solution. These factors include: • Starting length of potato • Volume of Sucrose solution • Temperature of potato • Temperature
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investigate about enzymes in potatoes reacting with Hydrogen Peroxide. In particular I will investigate the effects of changing the surface area of a potato when added to Hydrogen Peroxide. This is because‚ when increasing the surface area of the potatoes it will increase the rate of reaction because there will be more surface area on which particles from the potato and the Hydrogen Peroxide will collide on‚ and with more surface area there would be more particles carrying kinetic energy‚ and by carrying
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Investigating the rate of reaction between Marble Chips (Calcium Carbonate) and hydrochloric acid Aim. In the investigation I am going to find out how the surface area affects the rate of reaction by measuring the amount of gas produced and weight loss in a reaction between small/large pieces of Marble Chips (Calcium Carbonate) and Hydrochloric acid per minute. Hypothesis. The rate of reaction increases when the surface area of a solid reactant is increased. This happens because by
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Experiment to Investigate Osmosis in Potatoes The aim of this experiment is to investigate the movement of water in and out of plant cells. The cells chosen for study will be taken from potato tubers. Firstly I will explain what osmosis is. Osmosis is the passage of water from a region of high water concentration through a semi permeable membrane to a region of low water concentration. This definition contains three important statements: a) It is the passage of water through a semi permeable membrane
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Solution for Chapter 2 Exercise 5a 5. a. Draw the hierarchy chart and then plan the logic for a program for the sales manager of The Couch Potato Furniture Company. The manager needs a program to determine the profit on any item sold. Input includes the wholesale price and retail price for an item. The output is the item’s profit‚ which is the retail price minus the wholesale price. Use three modules. The main program declares global variables and calls housekeeping‚ detail‚ and end-of-job
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An investigation to compare the reaction rates between potato and hydrogen peroxide against liver and hydrogen peroxide through loss in mass. Background information: Catalase is an enzyme that is found in all cells. This means that it is an intracellular enzyme. And enzyme is a biological catalyst. A catalyst is some thing that speeds up a reaction without being changed itself. Because of this enzymes and catalysts can be used again and again. Enzymes are protein chains that have a primary‚ secondary
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Title: __How to Make Vegan Peanut Butter Chocolate Chip Cookies ________ General Purpose: To Inform Specific Purpose: I will teach my audience how to make a vegan peanut butter chocolate chip cookies. Central Idea: You don’t need eggs to make cookies Introduction A When you think of cookies I bet you most likely think of eggs and milk‚ but what if I tell you‚ you don’t necessarily need those ingredients to make delicious cookies? Good morning. My name is …..
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water had contaminated millions of chips that had been stored for shipment. The subcause is that at first Philips thought that cleanup would take at least a weak but two weeks after the fire‚ Philips admitted it would need more time to fix the problem. The plant remained out of action for six weeks. 2. How Nokia managed with the problem? At a Nokia plant outside Helsinki‚ a production planner who was following a well articulated process for managing chip inflows from Philips failed to get
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