POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Assignment 3: “World War II Through the 1970s” Student Name: Ashley Helton Instructors Name: Karen Lewis Course Title: History 105 Date: May 25‚ 2012 In this essay I will go into detail explaining two major historical turning points that occurred during the period of World War II through the 1970s‚ and the effect they had on today’s society‚ economy‚ politics and culture. I will also give you two reasons why Americans in the late 1930s wanted to remain out of the European conflict. I will
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Biblical David and Goliath originated from the bible. It was originally written to show that God is always by your side‚ even when you’re going through a hard time. David was chosen by God to help save the people of Israel. A war between the Israelites and the Philistines were happening at the time. Many giants fought for the Philistines‚ one giant named Goliath challenged the Israelites every morning. One day David heard Goliath’s challenge and took him up on it. David took only a sword and a slingshot
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THE COLD WAR NUCLEAR WEAPONS OF THE 1980 ’S The pope quickly organized a meeting to prepare the world for a weapon that would destroy all life on earth. "Pope Innocent II organized the conference in 11391" because of a crossbow. Approximately 800 years from this conference‚ the Cold War has begun. The potential of mass destruction could occur at any moment. More efforts for mining and technology went toward constructing nuclear weapons. Missiles‚ such as‚ the Tomahawk® Cruise Missile and
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might have already covered the finer aspects of the project/credit appraisal i.e. from the selection of the project to preparation of projected financials and evaluation of the project from the angle of acceptability‚ more importantly the following points : 1. Commercial ‚ financial‚ technical viability of the project proposed‚ 2. Compliance with the laws of the land‚ guidelines of the various regulatory authorities 3. Funding pattern. 4. Primary and Collateral security cover available‚ etc. 5. financial
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Until now‚ the Philippines is a developing country‚ on the constant struggle for progress vis-a-vis the international economy. Within the country however‚ a region is facing struggles of its own – struggles for economic stability‚ and more importantly‚ peace The symposium about Mindanao and the Bangsamoro: Prospects for Peace was held last December 1‚ 2010 at the University of the Philippines Auditorium. A project of the Consortium of Bangsamoro Civil Society (CBCS)‚ the symposium aimed to make
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whereas invention refers more directly to the creation of the idea or method itself. Innovation and HRM Innovation describes creativity‚ In terms of visual art‚ innovation belongs to a fine art and now we will try to describe innovation from the point of visual arts to define the innovation importance in an organization which expresses different types of activities and there can be no better place than a visual art institute for children who have talent of fine arts to nurture their talents. This
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Although each event of the American Civil War may provide valuable sentiment to the outcome of the overall occurrence‚ there are four critical turning points that define lasting consequences of the war. Ranking in order from least significant to most significant‚ as well as subtly diverging from Professor McPherson’s interpretations‚ the four events marking crucial turning points of the Civil War were Antietam and Emancipation; the Battles of Gettysburg‚ Vicksburg and Chattanooga; Sherman’s capture
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Omniscient Point of view in “This Is What It Means to Say Phoenix‚ Arizona” The story “This Is What It Means to Say Phoenix‚ Arizona” by Sherman Alexie is a fictional narrative that reflects his experiences during his past and present life. The author allows the audience to become the social media that critiques his life when he evokes important episodes of his life through Victor and Thomas Builds-the-Fire liveliness. In this process‚ Sherman Alexis uses his omniscient point of view to tell
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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