branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople in advertising shape masculine and feminine brand personality perceptions; (2) brand personality–self-concept congruence
Premium Brand Branding Gender role
China has been undergoing rapid economic growth since the adoption of its open door policy in 1979 . It keeps showing the world its enormous potentials in market economy. However in the recent decades‚ there has been increased awareness of unethical business practices in China. The production and purchase of counterfeiting goods has been one of the major issues. The International Chamber of Commerce (2004) estimates that 7 per cent of world trade is in counterfeit goods‚ and China has built a reputation
Premium Ethics Business ethics
Declaration I certify that this assignment is all my own work and contains no Plagiarism. By submitting this assignment‚ I agree to the following terms: Any text‚ diagrams or other material copied from other sources (including‚ but not limited to‚ books‚ journals and the internet) have been clearly acknowledged and referenced as such in the text. These details are then confirmed by a fuller reference in the bibliography. I have read the sections on referencing and plagiarism in the handbook
Premium Geert Hofstede
The six dimensions of wellness include the physical‚ intellectual‚ emotional‚ social‚ spiritual‚ and occupational wellness (Hettler‚ 2007). Physical wellness as defined by the national Wellness Institute refers to the degree to which one maintains physical fitness
Premium Education Teacher School
The Many Dimensions of Conflict and Resolution Abstract In today’s society‚ the word conflict can carry quite a negative connotation. It is a very rare occasion indeed‚ that this word can conjure feelings of positivity or purpose. Oftentimes‚ conflict is perceived as something that should be avoided at all costs in the pursuit of tranquil exchanges and composed conversation. Warm smiles are exchanged and happy dispositions follow with dreamy glances of wondrous acquiescence
Premium Conflict Interpersonal relationship Psychology
Lab II: Description of Motion in Two Dimensions‚ Problem III: Projectile Motion and Velocity John Greavu February 13‚ 2013 Physics 1301W‚ Professor: Evan Frodermann‚ TA: Mark Pepin Introduction "A toy company has hired you to produce an instructional videotape for would-be jugglers. To plan the videotape‚ you decide to separately determine how the horizontal and vertical components of a ball’s velocity change as it flies through the air. To catch the ball‚ a juggler must be able to predict its position
Premium Scientific method Force
Watch PBS’s “FRONTLINE: Young & Restless in China” in 11 segments @ www.pbs.org/wbgh/pages/frontline/view ]. Report the things that are similar to the United States & those that are different‚ also comment on things that surprise you & that you find interesting. (20 points) “Young & Restless in China” shows many parallels between the types of social issues that are faced by the younger generations in both China and the United States. Both countries struggle with finding a balance
Premium Recycling Environment Pollution
China China Structural * Ah Xian’s ‘Bust 66’ in the series ‘China China’ is made from porcelain and overtop of closed mouth and eyes are the traditional Chinese landscape paintings of misty mountains‚ waterfalls and wooden bridges. * Ah Xian’s semi abstracted qualities of his work make the face look recessive and his use of shadows create a contemporary feel to the artwork. * This artwork evidently reflects his Chinese culture and heritage through the painted surface designs‚ yet
Premium People's Republic of China Art Mao Zedong
Associate Level Material Six Dimensions of Health Worksheet Part 1 For each of the following six dimensions of health‚ list at least one characteristic‚ activity‚ belief‚ or attitude that reflects that dimension in your life. Provide a brief explanation with each example. Refer to Ch. 1 in the text for explanations of these dimensions. Physical health: Exercising weekly is an activity that helps to contribute to me having better physical health. I know that I should exercise more but
Premium Health Public health Human
functioning to the best of your capabilities. A good environment includes a healthy social circle‚ a healthy place to work and living content with your life. 2) All 7 Dimension of Health are of important of value to me at this time in my life because they are imperative to succeed as a University of Guelph student. The dimensions are imperative in completing daily activities which includes attending classes that interest me and collaborating with other students to analyze biological problems. In
Premium