GROUP MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | |
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Application Essay – DUO-Singapore Exchange Fellowship Award First of all‚ I am glad that to be given a chance to exchange to Germany for my studies in NUS. Germany is a great place with many world-class universities. Through the exchange programme‚ I will increase the value of my degrees‚ as study overseas is an evidence of independence‚ adaptability and a willingness to take on a challenge. The DUO-Singapore Exchange Fellowship Award will definitely valuable and helpful as the living expenses in
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MASS MERGER THE CASE OF AON SINGAPORE Our case study deals with Mass Merger. Since the 90s‚ together with the globalization of business‚ Mergers and Acquisitions have developed at an incredible pace. Thus‚ companies from all over the world can be lead to work together as one single corporation. Moreover‚ the world has become interdependent not only economically‚ but also culturally‚ that is to say one culture may influence another one or different cultures can be mixed. It is then obvious that
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I came to Singapore with my family last year. We started a new journey coming from India and enjoying this beautiful country which is very multicultural and diverse. As days passed‚ I started to notice some ongoing discussions and blogs on the need to control the influx of foreigners in Singapore. These discussions seemed to be quite interesting. The influx of immigrants was cited as the reason for putting strains on infrastructure‚ increase in inflation‚ rising prices of property and rising income
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Chapter 1: Introduction Chapter Introduction This dissertation focuses on the development of ‘Slow Food’ in Malaysia as stated in the Sin Chew Happy Sunday Special (24 June. 2007‚ p2)‚ that the ‘fast’ lifestyle has been adapted widely all over the world; regardless of work‚ competition‚ production and even eating. In the need of haste‚ people resort to fast food and convenient has resulted in people lack of flavourful‚ quick and healthy food to keep the bodies strong (www.bonjukmalaysia.com)
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Abstract The government has always been implementing their policies carefully to manage different economic issues in Singapore. The issues we are looking at are inflation‚ labour policies‚ currency and competitiveness. One policy affects another and it is challenging to balance all the various issues using policies which‚ may conflict the others‚ one way or another. Using the AD/AS diagram‚ we look at how demand and supply affects inflation. We would also look at the foreign labour policy
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Executive Summary After carefully undertook a critical review of the five papers which are written by Daniel Chan on the story of Singapore Airlines (SIA) and Singapore Girl‚ it has in fact bring us a lot of thought and the strategies which SIA has used which attain SIA becomes one of the world’s leading airlines company. While SIA is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with
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Executive SummaryFamous Amos was established in the year 1983 in Singapore. It is now under Kellog’s Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs
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Go to any major American financial hub and ask a businessman‚ “what is Singapore famous for?” the answer would most probably be‚ “oh from what I heard‚ Singapore is famous for it’s great variety of food‚ and for it’s coined version of English‚ Singlish.” Singapore’s growth from a remote fishing village‚ to a booming metropolis of the 21st century‚ is a miracle in itself considering that we have no natural resources‚ and we are but a little red dot on the world map. Is the usage of Singlish
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on its own or in milk is also known as Ready-to-eat cereal. Within Singapore itself‚ breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the younger generation and children who are seemingly more receptive to these western breakfast.(Breakfast Cereal- Singapore‚1)Datamonitor states that by definition the breakfast cereal market consists of hot breakfast and ready-to-eat (RTE) cereals. In Singapore alone‚ the breakfast cereal market in 2008 is generated a retail
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