Kristina Mariani Case Study 2 Atlantic Computer: A Bundle of Pricing Options 1.24.2012 Question #1) What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e.‚ Tronn servers+PESA software tool)? 1) Under the status-quo pricing‚ Jowers should chard $4000 for the Atlantic Bundle. 2) Under the competition-based pricing‚ $6800 should be charged for the Atlantic Bundle. 3) Under the cost-plus pricing‚ $4491.04 should be charged for the Atlantic Bundle. 4) Under the
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Performance servers. * Observing the trend in the basic server market‚ Atlantic computers decided to launch a basic server "Tronn" in the market. * They also developed a PESA (optimising software application) which will increase the performance of server processing. * This case study is about developing a pricing strategy for ’Atlantic Bundle’ - the new Tronn server with PESA software before the SME tradeshow. Questions: Q1: What price should Jowers charge Daytrade.com for the Atlantic Bundle
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The Atlantic Computer case is one in which we are asked to suggest a price for the Tronn servers and PESA software tool‚ specifically for the exemplary customer‚ DayTraderJournal.com. In order to make any decisions we must remember that any strategy we use shows the added benefits of the software‚ is easy to explain‚ and is a competitive pricing strategy. The first decision that needed to be made was whether the PESA software tool should be sold separately or it should be given away with the server
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ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
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Case Analysis Note Submission • Each group is required to submit a two/three page case analysis note in MS word (not PPT) for specified cases. You should ensure that your analysis addresses the preparation questions. The first page of the case analysis note should include: o Major decision issues in the case o Recommendation/inferences on the major issues. o Summary of Analysis (quantitative and qualitative) supporting the recommendation Remaining one / two pages should be used to present detailed
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Morawczynski‚ O. (2008). Surviving in the ‘Dual System:’ How M-pesa is Fostering Urban-to-Rural Remittances in a Kenyan Slum. University of Edinburgh. C.R.Kothari (2004). Research Methodology: Methods and Techniques‚ 2nd Edition‚ New Age International Publishers. Onyango‚ J.P. and Plews‚ A.M. (1987). A Textbook of Basic Statistics‚ E.A.E.P‚ 136-262. Morawczynski‚ O.‚ Miscione‚ G. (2008). Exploring Trust in Mobile Banking Transactions: The Case of M-PESA in Kenya. University of Edinburgh‚ University of Oslo
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lessons would you learn from M-Pesa in term of using IT to serve the under-served and creating social value? M PESA came into existence as Safaricom wanted to develop an alternative finance system for the ‘non banked’ Africans and its initial objective was to allow phone based finance transfers and repayments in the microfinance space at low interest rates. It metamorphosed into a large network for easy‚ cost effective and time saving money transfer. Today‚ thanks to M-PESA‚ it is more convenient to
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phone a preferred mode of business. Akei &Mbiti (2010) and Ochieng(n.d) analyzed the impact of mobile phone in our financial transaction and touched on how the African continent has benefited in mobile financial transactions by using M-PESA (“M” stands for mobile; “PESA” stands for money in Swahili). Keywords: mobile phone‚ ecommerce Electronic commerce is the electronic exchange‚ delivery or transaction of information‚ goods‚ services‚ and payments over telecommunications networks
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(0) in this assignment. f. Students MUST submit their assignments by close of business on Monday 17th day of July 2012 and must sign for the same once it is handed in. g. Marks may be lost for illegibility Question You are an intern at Pesa Nyingi Commercial Bank whose headquarters is in Kibuye City and with country-wide operations within the Republic of Nyake. The Republic of Nyake is a member of the Commonwealth and has both the practice and legal framework for the banking industry
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A REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7
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